Field Marketing Specialist

March 7

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Logo of Wolverine Worldwide

Wolverine Worldwide

Wolverine Worldwide is a global leader in the footwear and apparel industry, known for its innovative and award-winning products under renowned brands such as Merrell, Saucony, and Hush Puppies. The company fosters a collaborative and creative work environment, focusing on empowering its employees to drive positive change and continuously improve their product offerings. With a commitment to diversity and growth, Wolverine Worldwide is dedicated to building strong careers while encouraging a passion for the outdoors and an active lifestyle.

Footwear • Apparel and Accessories • Retail • product • fashion

1001 - 5000 employees

Founded 1883

👥 B2C

🛒 Retail

👗 Fashion

📋 Description

• The Field Marketing Specialist is part of a national team whose mission is to build positive and lasting relationships with current and future consumers, retail partners and the running community in general. • The ideal candidate will be an enthusiastic and self-motivated individual with strong organizational, communication and creative problem-solving skills. • You will be deeply immersed in and closely connected with the running and lifestyle community, which will enable you to cultivate a prominent physical and digital Saucony community. • Serving as genuine brand ambassadors, you will represent Saucony, fostering engagement with end-consumers and effectively conveying our seasonal marketing narratives at events, within retail settings as well in the digital environment of the brand. • Maintaining strong relationships with both, the community and our numerous retail partners is paramount for our Field Marketing Specialist. • This role will be focused on our Ohio territory with some assistance in Pennsylvania. • You will partner with retailers to plan and execute promotions and events, with the goal of increasing brand awareness and driving sell-through. • You will also be the expert on all things for the brand and will deliver engaging brand and product training sessions to retail associates.

🎯 Requirements

• Bachelor’s degree is recommended. • 1+ years of Marketing or Sales experience. • Cultural enthusiast with a passion for being a trendsetter. • Merchandising experience. • Enthusiasm and passion for the sport of running, with a personal connection to running culture. • Retail Experience, ideally in running and athletic footwear and apparel industry. • Working knowledge of both Saucony and competitor products. • Robust background in event planning; self-starter and possessing a strong entrepreneurial spirit. • Strong organization, prioritization and time management skills are necessary as you will be working remote within your local community and will be responsible for your own schedule. • Ability to manage multiple ongoing projects with different teams and partners and maintain a high level of organization throughout. • Maintain peak professionalism in daily interactions with retailers and consumers across a range of channels and be adaptable to varying needs and expectations in those channels. • Must be comfortable, confident and engaging when presenting to groups large and small and be able to communicate clearly in person and via email. • Have sharp attention to detail. • Must be able to meet strict and sometimes short deadlines. • A professional background in crafting social media content is a plus! • Must be willing and able to work on nights and weekends (Saturdays and Sundays) due to retail promotions and events is expected and required. • Includes frequent overnight travel within your territory and region. • Strong PC/tablet skills, including proficiency in MS Excel, MS Word, PowerPoint, MS Outlook, database management, report creation, internet applications, and social media. • Must have a valid driver's license in good standing; 80% of the job is on-the-road travel.

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