Senior Content Marketing Specialist

4 days ago

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Workiva

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Government Reporting • Internal Controls • Section 16 • SEDAR Reporting • SOX

1001 - 5000

💰 $689.3k Venture Round on 2014-10

Description

• The Senior Content Marketing Specialist creates, optimizes, and curates a full range of thought leadership content and product-focused marketing materials based on strategies that are driven by audience, channel, market, and data intelligence and stakeholder alignment. • Develop and support the content marketing strategy to help achieve organizational goals and address market opportunities • Collaborate with subject matter experts and industry principals to recommend, create and deploy audience-centric content across the buyer journey • Create compelling, actionable content that includes but is not limited to whitepapers, e-books, infographics, customer stories, web content, emails, and product materials • Evaluate content for consistency and adherence to Workiva creative guidelines • Establish performance measurements and set goals for content success, from awareness to lead generation to buyer influence • Make recommendations and decisions to optimize content or strategy and maximize results • Manage multiple initiatives simultaneously under tight deadlines • Collaborate and communicate with partners within marketing, across Workiva, and with third-party vendors and contractors

Requirements

• Minimum Qualifications: • Bachelor’s Degree • 4+ years related creative and/or content marketing experience • Preferred Qualifications: • Experience in B2B tech marketing, with a preference for Software as a Service (SaaS) expertise • Experience with international content development and distribution • Demonstrated experience with content marketing, digital assets, and complex audience segmentation (portfolio required) • Demonstrated success in building strong partnerships and relationships with key internal business partners across a global organization • Strategic mindset with the ability to make informed decisions based on data analysis and drive motions to support performance metric efforts • Proven ability to innovate and optimize business-driving strategies • Adept at managing multiple priorities and tight deadlines • Strong initiative, exceptional organizational and project management skills

Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package