Senior Email Marketing Manager - Demand Generation

4 days ago

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Description

• Develop, execute, and optimize comprehensive email marketing strategies, including campaign development for Self Serve (Retail) email marketing and targeting, personalization, segmentation, and deployment of Sales Assisted email campaigns (nurture series). • Manage and own creation and optimization of all trigger campaigns for sales assisted and self serve marketing campaigns. • Lead the continuous testing of email campaigns, using a data-driven approach to improve key metrics such as open rates, CTR, and conversions. • Regularly assess email campaign performance using data to provide insights and actionable recommendations. • Enhance and expand email automation workflows, ensuring accurate segmentation and targeting. • Work closely with Creative, Demand Generation Managers, and Content teams to deliver compelling, high-performing email campaigns that align with broader acquisition goals. • Own the email marketing calendar and oversee the production team to ensure timely execution of all email campaigns and troubleshoot any technical issues related to templates, segmentation, or deliverability. • Stay current with industry trends, tools, and best practices in email marketing, including GDPR compliance and deliverability. • This role will partner closely with the Campaign Operations Manager to ensure seamless execution of email marketing initiatives.

Requirements

• Email Marketing Expertise: 5 - 6+ years of experience in email marketing, with a strong background in both B2B and B2C organizations. • Technical Proficiency: Hubspot email marketing certification required, Strong familiarity and usage of Salesforce CRM & GA4 (certification preferred but not required) • Data-Driven Approach: Demonstrated ability to analyze campaign performance, interpret data, and make informed decisions based on insights. • Project Management: Strong project management skills, with the ability to plan, prioritize, and execute multiple campaigns simultaneously and familiarity with project management tools Asana & Jira. • Collaboration & Communication: Excellent communication and interpersonal skills to build positive relationships with cross-functional teams and external partners. • Adaptability: Ability to thrive in a fast-paced environment, adapt to shifting priorities, and drive results.

Benefits

• Company Stock Options (Every employee is an owner in the company) • Great Health Benefits (Medical, Dental, Vision, Life Insurance) • Fertility Benefits (IVF/Fertility drug coverage) • HSA Company contribution • 401(k) with a 4% match • Disability Insurance • Paid Family and Caregiver’s Leave • Employee Assistance Program • Generous Vacation Time (Who doesn’t like time off) • One-time $500 payment to set up your home office • 4 Company Wellness Days a year • 1 floating holiday • $100 monthly wellness allowance to spend on what you want • Free subscription to Calm • Pet Insurance • On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal