Senior Manager, Email Marketing

October 17

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Ethos

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Life Insurance • Term Life Insurance • Technology

201 - 500

Description

• Ethos makes life insurance easy and quick for families. • Drive customer acquisition and retention via data-driven email marketing strategies. • Lead lifecycle program and strategy for multi-channel campaigns. • Analyze metrics and optimize email performance to maximize ROI. • Collaborate on content that engages customers and drives conversions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field • 7+ years of experience in email marketing for D2C businesses, with at least 3 years in a leadership role • Proven track record of developing and executing successful email marketing campaigns in a D2C environment, preferably in insurance or financial services • Proficiency in D2C-focused email marketing platforms such as Iterable, Braze, or Customer.io • Experience in creating and optimizing 0-to-1 email cadences for new product launches • Proven ability to design and improve transactional email flows • Strong background in experimentation and conversion rate optimization, specifically for life insurance or similar high-consideration products • Extensive experience with A/B testing, segmentation, and personalization strategies • Excellent analytical skills with the ability to derive actionable insights from data and translate them into revenue-driving initiatives • Proven expertise in email content strategy and the ability to articulate a clear vision for email marketing initiatives • Significant experience collaborating with designers and copywriters to create high-performing email content • Strong track record of writing clear, compelling briefs that effectively communicate strategy and guide creative teams • Experience in aligning email lifecycle strategies with sales strategies to create a seamless customer journey • Working knowledge of HTML, CSS, and email design best practices • Strong leadership and team management skills • Exceptional written and verbal communication skills • Ability to work in a fast-paced, dynamic environment