Senior Manager, Email Marketing

October 17

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Logo of Ethos

Ethos

Life Insurance β€’ Term Life Insurance β€’ Technology

201 - 500

Description

β€’ Ethos makes life insurance easy and quick for families. β€’ Drive customer acquisition and retention via data-driven email marketing strategies. β€’ Lead lifecycle program and strategy for multi-channel campaigns. β€’ Analyze metrics and optimize email performance to maximize ROI. β€’ Collaborate on content that engages customers and drives conversions.

Requirements

β€’ Bachelor's degree in Marketing, Business, or a related field β€’ 7+ years of experience in email marketing for D2C businesses, with at least 3 years in a leadership role β€’ Proven track record of developing and executing successful email marketing campaigns in a D2C environment, preferably in insurance or financial services β€’ Proficiency in D2C-focused email marketing platforms such as Iterable, Braze, or Customer.io β€’ Experience in creating and optimizing 0-to-1 email cadences for new product launches β€’ Proven ability to design and improve transactional email flows β€’ Strong background in experimentation and conversion rate optimization, specifically for life insurance or similar high-consideration products β€’ Extensive experience with A/B testing, segmentation, and personalization strategies β€’ Excellent analytical skills with the ability to derive actionable insights from data and translate them into revenue-driving initiatives β€’ Proven expertise in email content strategy and the ability to articulate a clear vision for email marketing initiatives β€’ Significant experience collaborating with designers and copywriters to create high-performing email content β€’ Strong track record of writing clear, compelling briefs that effectively communicate strategy and guide creative teams β€’ Experience in aligning email lifecycle strategies with sales strategies to create a seamless customer journey β€’ Working knowledge of HTML, CSS, and email design best practices β€’ Strong leadership and team management skills β€’ Exceptional written and verbal communication skills β€’ Ability to work in a fast-paced, dynamic environment

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