Email Marketing Manager

October 8

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Axonius

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Cybersecurity Asset Management • Asset Inventory • IT Asset Visibility • Cybersecurity Solutions • Network Security

501 - 1000

💰 $200M Series E on 2022-03

Description

• Develop and Implement Strategy: Lead the development and execution of Axonius' email marketing strategy, focusing on nurturing, retention, and lead conversion for our Marketo Platform. • Email Campaign Management: Develop, execute, and optimize acquisition and engagement email campaigns using Marketo. • Email Calendar Ownership: Develop, manage, and maintain the email marketing calendar. • MOPs Collaboration: Work closely with ops and web development teams. • Nurture Programs: Build and optimize multi-touch nurture programs. • Email Content Creation: Collaborate with the content, design, and digital teams. • Performance Analysis: Track, analyze, and report on the effectiveness of email campaigns. • A/B Testing & Optimization: Conduct regular A/B testing. • Database Management: Manage email segmentation and ensure data hygiene. • Ensure Compliance: Stay up to date on best practices and compliance requirements.

Requirements

• 3-5 years of experience in email marketing, ideally within B2B or SaaS environments. • Proven experience building and scaling email nurture programs, including automation and personalization. • Proficiency with email marketing platforms such as Marketo, or similar tools. • Strong understanding of email best practices, segmentation, and optimization techniques. • Experience with A/B testing, campaign analysis, and reporting on key performance metrics. • Experience managing an email marketing calendar, aligning campaigns with broader marketing goals. • Working knowledge of HTML/CSS for email customization is a plus. • Solid understanding of email marketing compliance (CAN-SPAM, GDPR). • Strong communication skills, both written and verbal, with attention to detail.

Benefits

• Competitive salary packages • Stock options • Attractive benefits • Annual bonus