Medical Marketing Content Writer

November 22, 2024

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WRS Health

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Practice Management solutions • Web based ambulatory EHR solutions • ONC-ATCB certified • Specialty based EHR • CCHIT certified

201 - 500 employees

Description

• Craft clear, persuasive, and engaging content tailored to healthcare professionals and decision-makers, including blogs, website pages, white papers, case studies, and email campaigns. • Develop and execute SEO-optimized content to enhance online visibility and drive organic traffic. • Conduct keyword research, competitor analysis, and performance tracking to inform content improvements. • Collaborate with subject matter experts, marketing, and product teams to translate complex healthcare topics into digestible, actionable content. • Manage content updates and organization within a CMS (e.g., WordPress and HubSpot) to ensure accuracy and consistency across platforms. • Leverage AI tools to streamline content production and improve quality and efficiency. • Help manage and grow the company’s social media presence across platforms like LinkedIn and Facebook. • Monitor and analyze content performance metrics to refine strategies and maximize ROI. • Stay ahead of industry trends and digital marketing best practices to ensure our content remains competitive and relevant.

Requirements

• Exceptional writing, editing, and storytelling skills with a proven portfolio of marketing or healthcare-related content. • Experience in content marketing, SEO writing, or a related role. • Knowledge of healthcare industry topics and trends; familiarity with medical terminology is a plus. • Expertise in SEO tools and practices, including keyword research, metadata optimization, and content performance tracking. • Experience with CMS platforms (e.g., WordPress, HubSpot) and social media management tools. • Proficiency in using AI writing and grammar tools to enhance efficiency and output. • Strong organizational and project management skills, with the ability to handle multiple tasks and deadlines. • Analytical mindset with the ability to interpret content metrics and make data-driven decisions.