Product Marketing Manager

August 26

Apply Now

Receive Emails with Similar Jobs

XTM International

WebsiteLinkedInAll Job Openings

XTM provides the world's leading Translation Platform, comprising of XTM Cloud, XTRF, and Rigi

Web based translation tools • XML translation • Open Standards • Translation technology • Cloud-based CAT tools

201 - 500

💰 Private Equity Round on 2021-02

Description

• As the Product Marketing Manager at XTM, you will drive the go-to-market strategy through crafting compelling messaging and storytelling, executing campaigns with a customer-first mentality, and positioning us as industry leaders with targeted buyers and influencers. • Utilise the talent within cross-functional teams and synthesise ideas that arise in an uncomplicated and impactful way. • Develop and execute comprehensive go-to-market strategies for new SaaS products, ensuring alignment with business goals and market trends. • Conduct market research to stay informed about industry trends, competitive landscape, and customer needs. • Plan and execute digital marketing campaigns to generate awareness, drive demand, and acquire new customers. • Develop tools and training to support the full sales cycle, including product demos, sales training, reference architectures, and competitive intelligence to the field. • Lead the creation of marketing collateral, including product sheets, case studies, whitepapers, and other materials to support the sales process using customer-friendly and accessible language. • Represent XTM at speaking engagements, customer conferences, and in presentations to partner sales teams to build awareness for XTM. • Collaborate with design and content teams to ensure consistency in branding and messaging.

Requirements

• 5+ years of product marketing, solutions marketing or product management experience at an enterprise-focused software or SaaS company, preferably at a growth stage. • Product Marketing experience • Partner Marketing experience is desired (but not essential) • Exceptional written and verbal communication and presentation skills; as well as strong messaging skills. • Proven track record of marketing to highly technical audiences. • Experience in taking a product from conceptualization through to launch in collaboration with other departments • Proven ability to think strategically, prioritise, problem solve and execute independently. • Project management skills to manage multiple priorities in a dynamic environment. • People Management experience is a plus. • Experience with marketing automation and CRM systems, including sending emails. • HubSpot experience is a plus. • Bachelor's degree in Marketing, Business, or a related field. • Some travel as required, including 1/x month travel into London for team meetings (Where possible, the Organisation aims to give employees 5 working days’ notice to arrange travel and prepare arrangements for any dependents or private commitments they may have)