Product Marketing Manager

August 26

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XTM International

WebsiteLinkedInAll Job Openings

Web based translation tools • XML translation • Open Standards • Translation technology • Cloud-based CAT tools

201 - 500 employees

💰 Private Equity Round on 2021-02

Description

• As the Product Marketing Manager at XTM, you will drive the go-to-market strategy through crafting compelling messaging and storytelling, executing campaigns with a customer-first mentality, and positioning us as industry leaders with targeted buyers and influencers. • Utilise the talent within cross-functional teams and synthesise ideas that arise in an uncomplicated and impactful way. • Develop and execute comprehensive go-to-market strategies for new SaaS products, ensuring alignment with business goals and market trends. • Conduct market research to stay informed about industry trends, competitive landscape, and customer needs. • Plan and execute digital marketing campaigns to generate awareness, drive demand, and acquire new customers. • Develop tools and training to support the full sales cycle, including product demos, sales training, reference architectures, and competitive intelligence to the field. • Lead the creation of marketing collateral, including product sheets, case studies, whitepapers, and other materials to support the sales process using customer-friendly and accessible language. • Represent XTM at speaking engagements, customer conferences, and in presentations to partner sales teams to build awareness for XTM. • Collaborate with design and content teams to ensure consistency in branding and messaging.

Requirements

• 5+ years of product marketing, solutions marketing or product management experience at an enterprise-focused software or SaaS company, preferably at a growth stage. • Product Marketing experience • Partner Marketing experience is desired (but not essential) • Exceptional written and verbal communication and presentation skills; as well as strong messaging skills. • Proven track record of marketing to highly technical audiences. • Experience in taking a product from conceptualization through to launch in collaboration with other departments • Proven ability to think strategically, prioritise, problem solve and execute independently. • Project management skills to manage multiple priorities in a dynamic environment. • People Management experience is a plus. • Experience with marketing automation and CRM systems, including sending emails. • HubSpot experience is a plus. • Bachelor's degree in Marketing, Business, or a related field. • Some travel as required, including 1/x month travel into London for team meetings (Where possible, the Organisation aims to give employees 5 working days’ notice to arrange travel and prepare arrangements for any dependents or private commitments they may have)