Senior Marketing Manager - Performance Marketing

October 8

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Zensurance

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Commercial business insurance • Property and Casualty Insurance • Canada Insurance • Startup Insurance

51 - 200

💰 Series B on 2020-08

Description

• Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. • At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. • Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team members. • Being a technology-forward company, we utilize various tools and platforms to create fun, engaging and meaningful work experiences for our employees, as a remote-first company. • We are boldly going where no insurance broker has gone before! • Reporting to the VP of Marketing, you'll be the driving force behind optimizing our presence across major search engines and digital advertising platforms, ensuring we achieve maximum return on investment. • Your mission is to lead and execute Zensurance's paid search marketing strategy to drive customer acquisition, brand awareness, and revenue growth.

Requirements

• Proven Experience: 5+ years of hands-on experience managing and optimizing paid search campaigns across major platforms. • Budget Management: Experience managing multi-million dollar paid search budgets. • Technical Proficiency: Deep knowledge of Google Ads, Google Analytics, Google Tag Manager, and Salesforce. Familiarity with other marketing technologies and dashboarding tools (e.g., Looker, Optimize) is a plus. • Data-Driven Mindset: Strong analytical skills with the ability to extract insights from large datasets and translate them into actionable strategies. • Growth Mindset: A passion for staying ahead of the curve in digital marketing, with a proactive approach to testing new platforms, formats, and tools.

Benefits

• Opportunity to work for Canada’s fastest-growing #insurtech scale-up • Primarily remote work environment available to everyone • Laptop, extra monitor and main accessories are provided • Extra home office and supplies allowance to help with work-from-home set up • Comprehensive and flexible health and dental plans to suit all lifestyles, including mental health • Health/Personal Spending Accounts to subsidize your healthy habits and purchases • Parental Leave Top Up • Weekly Friday companywide huddles for casual catch-ups with other departments • Build next-level relationships with your peers through scheduled companywide virtual and in-person team-building events • Be a part of something special. We are confident you won’t find any other insurance company like us :)