Senior Manager, Account Based Marketing

October 3

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1001 - 5000

Description

• Lead development, implementation, and optimization of multichannel ABM programs. • Drive personalized, targeted engagement across key accounts. • Collaborate closely with sales leadership to select and activate key accounts. • Develop and execute ABM strategies aligned with business objectives. • Implement and manage 6Sense to drive predictive analytics and account engagement. • Execute personalized multichannel ABM campaigns across various channels. • Manage gifting and direct mail programs to support ABM efforts. • Integrate and track ABM activities in Salesforce for reporting and analytics. • Analyze campaign performance and provide data-driven recommendations for optimization.

Requirements

• 10+ years of B2B marketing experience, with 3+ years in ABM. • Proven experience with 6Sense, multichannel campaigns, and gifting platforms. • Strong technical skills in Salesforce and marketing automation tools. • Excellent project management, communication, and strategic thinking skills. • Ability to collaborate effectively with sales teams and leadership.