Senior Technical Product Marketing Manager - Demo Storytelling

2 days ago

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8x8

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VoIP business phone service • hosted VoIP • Small business phone systems • web conferencing • virtual contact center

1001 - 5000

Description

• Develop and own the strategy for creating engaging and impactful demo environments that align with go-to-market campaigns, industry/vertical use cases, product launches, and sales plays. • Craft product narratives that address real-world use cases, pain points, and benefits, rather than just highlighting features. • Build, configure, and manage demo environments to support various storytelling needs across personas, segments, geographies, and industry verticals. • Establish scalable processes, document demo configurations, scripts, and reset procedures to enable other teams to replicate demo environments and deliver consistent messaging. • Partner closely with Product, Sales, Marketing, and Engineering teams to ensure demo stories align with 8x8’s broader messaging and product roadmap. • Align all demos with the 8x8 brand and corporate messaging, deliberately selecting each visual and spoken detail to reinforce key messages and engage the target audience. • Train sales teams, partners, and other stakeholders to deliver demos, helping to scale your talents across the organization. • Identify opportunities to leverage technology, automation, and innovative tools to scale demo environments, create on-demand experiences, and increase engagement.

Requirements

• 8+ years in product marketing, sales, sales engineering, technical communications, or related fields with a strong focus on demos and storytelling, ideally with a SaaS solution provider. • Ability to quickly grasp complex technologies and build demo environments from scratch, configure product features, and troubleshoot issues autonomously. • Proven experience crafting narratives that communicate use cases, solutions, and value propositions without relying on standard “day-in-the-life” approaches. • Meticulous attention to every visual, technical, and narrative detail to ensure demos are high-impact and purpose-driven. • Experience collaborating with Product, Engineering, Sales, and Marketing teams to develop impactful demo environments that align with company messaging, including the ability to lead with and without authority to gain alignment. • Creative thinker who can shift gears, navigate ambiguity, and develop new ideas to tell the 8x8 story in engaging, non-repetitive ways. • Proactive and resourceful, able to dive into complex platforms, master new tools quickly, and build out scalable demo assets with minimal supervision. • Skilled in documenting demo configuration, scripts, and training materials for broad team enablement.