Director - Lifecycle Growth & Revenue

November 9

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ActiveCampaign

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email marketing • marketing automation • sales automation

1001 - 5000

Description

• You will play a key role in driving growth as part of the ActiveCampaign revenue and performance team. • As the Director of Lifecycle Growth and Revenue, you will develop, implement, and optimize our life-cycle strategies to drive upgrade and expansion revenue, and retention. • This team is responsible for our conversion and revenue strategies in the post-trial phases inclusive of retention. • This team will develop and activate a multi-touch strategy across marketing channels, in-application, and direct with sales and customer success teams. • You will drive cross-functional collaboration and alignment with marketing, product growth, sales, and customer success teams to develop and implement innovative life-cycle strategies that improve conversion rates and drive revenue expansion through the post-trial funnel.

Requirements

• 12+ Years in Marketing and/or related field with the majority of time in growth or revenue marketing, with 8+ years in people leadership • SaaS Experience • Global experience preferred • MarTech or adjacent industry experience preferred • Direct experience with a high-performing PLG motion is required • Superb communications skills across all mediums, and all levels of the organization • Success in planning, developing, and executing testing plans and comprehensive revenue growth strategies • Drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally

Benefits

• Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm • Open paid time off • Generous 401(k) matching program with immediate vesting • Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend • Access to professional development resources through LinkedIn Learning • After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus