Director - Growth Marketing

4 days ago

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Description

• We are looking for a strategic and data-driven Director of Performance Marketing to lead our paid media efforts and drive growth. • This role will focus on managing the strategy & execution of paid media campaigns across multiple channels, optimizing ad performance, and aligning our performance marketing strategy with revenue goals. • You’ll be responsible for maximizing ROI, analyzing performance, and adapting campaigns to achieve consistent, measurable growth. • You will build a team of channel managers and performance agencies, as well as, work across functions to drive holistic user growth across the product suite. • You’ll have an opportunity to fast track your growth and development in an organization with a mission that has real positive social impact and aggressive business goals. • If you’re excited about growing revenue at a purpose-driven organization, this is the right role for you! • Partner with key stakeholders to develop omni channel campaign strategies that drive results. • Develop and execute paid media strategies across channels, including Google Ads, Facebook, Instagram, video, podcast, and other relevant platforms to drive qualified traffic and user acquisition. • Develop life cycle strategies and executions that ensure top performance of paid channels. • Manage the paid media budget, how it is allocated across tactics, and the forecasted results, continuously optimizing for maximum ROI and cost per acquisition (CPA). • Collaborate with the creative team to develop and test new ad creatives, ensuring alignment with brand voice and audience needs. • Set up and optimize campaigns, including ad copy, keywords, bidding strategies, and targeting criteria for effective reach and engagement. • Develop a robust experimentation process and implement A/B tests across ads and landing pages to maximize conversion rates and increase campaign efficiency. • Work closely with the analytics team to define our attribution model for best impact and measure, report, and analyze performance metrics, turning data insights into actionable strategies. • Stay up-to-date with industry trends, testing new ad platforms and tools to ensure we remain competitive and on the cutting edge of paid media. • Monitor competitors and industry benchmarks, adjusting our approach to maintain and grow market share. • Partner closely with Product and Engineering teams to build holistic user experiences and solutions that drive organic growth through all stages of the user journey. • Partner with creative and brand marketing team members to develop strong messaging and storytelling for branded direct response ads; Provide a constant feedback loop on creative performance to inform new ideas to iterate messaging. • Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or relevant certifications (Google Ads, Facebook Blueprint) are a plus. • 7-10 years of experience in performance marketing, with a proven track record of managing and scaling paid media campaigns. • Hands-on experience with Google Ads, Meta and paid social with a focus on DTC e-commerce. • Experience managing lifecycle programs. • Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS optimizing for improving profitability. • Strong analytical skills with the ability to interpret complex data and turn insights into strategies. • Experience managing multi-channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR. • Knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.). • A collaborative, results-oriented mindset, able to work effectively with cross-functional teams. • Exceptional, people first leader, able to coach teams to be their best. • Familiarity with the childcare or family services industry is a plus but not required. • Expert user of spreadsheets, Google analytics, Segment, and looker tools to drive insights and ultimately results.