Director - Growth Marketing

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Origin

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Employee Benefits • Financial Wellness • Financial Planning • Financial Wellbeing • Financial Advice

51 - 200

Description

• Build Origin’s performance marketing and media framework - inclusive of channel plan, budget and investment framework • Manage performance marketing campaigns to drive acquisition across DTC and B2B - with a heavier focus on meta and paid search • Define core KPIs and work closely with DS and engineering on developing our martech stack and reporting • Identify target customer segments and develop unique channel strategies to drive adoption across our offerings • Drive marketing positioning insights through paid messaging & creative tests • Create marketing attribution funnels from scratch to measure return on investment, customer value, retention, and other value metrics • Manage B2B and DTC performance marketing agencies

Requirements

• 7+ years of product Growth Marketing experience for a B2B SaaS organization and/or D2C brand • Leads a culture of experimentation, learning, and a growth mindset. • Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps. • Deep understanding of the market, applied technologies, and domain expertise in email, push notifications, SMS, and in-app messaging • Comfortable with all aspects of Marketing Automation • Deep understanding of how technology can drive growth and retention. • The ideal candidate will have experience either working with data-driven solutions targeting marketing and product buyers: executives, managers, and users. • Experience in B2B and B2C roles is considered a bonus.

Benefits

• Generous base salary • Meaningful equity package • Retirement - 401k for USA-based Originals • Healthcare • Wellness stipend • Mental wellness program • Unlimited access to financial planning • Life insurance for USA-based Originals • Unlimited PTO • Remote-first culture/work from anywhere • Flexible hours • Paid Parental Leave • Parenthood and fertility assistance • Monthly co-working membership reimbursement • English tutoring stipend for International Originals • Build your home-office budget • Pick your setup (Apple, Windows) and accessories • Off-sites