Director of Marketing Analytics - Operations

March 11

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ActiveCampaign

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ActiveCampaign is an all-in-one platform designed to create and automate personalized customer experiences that help businesses grow. Their capabilities include marketing automation, omnichannel marketing, content creation, audience management, analytics, reporting, and AI integrations. The platform features tools for email marketing, dynamic content, segmentation, CRM, landing pages, and forms, allowing users to send personalized messages across various channels such as email, SMS, and ads. ActiveCampaign integrates with over 900 favorite marketing tools and applications to streamline customer engagement and optimize business operations in industries such as eCommerce, online education, healthcare, and more.

email marketing • marketing automation • sales automation

1001 - 5000 employees

Founded 2013

☁️ SaaS

📋 Description

• We are looking for a strategic and results-driven Director of Marketing Analytics and Operations to lead our Marketing and GTM analytics strategy. This key role will blend operational expertise with analytical thinking to drive growth through data-driven decisions and process optimization. • You will play a pivotal part in shaping our marketing approach, empowering the team with actionable insights to improve performance and enhance customer journeys. • In this role, you will develop and optimize a comprehensive Marketing data and reporting framework and work cross-functionally to improve the full-funnel GTM strategy. • You will help streamline our marketing technology stack and processes to enhance our customer engagement and achieve our business objectives.

🎯 Requirements

• 12+ years in marketing analytics and operations/or related experience and 4+ years in people leadership, with a proven track record of leading data-driven initiatives in a marketing environment • B2B SaaS experience, MarTech or adjacent industry experience preferredExperience with SMB, product-led growth and/or self-serve sales motions preferred • Expertise in marketing data modeling, performance tracking, A/B testing, KPI development, and reporting/visualization • Strong analytical skills with the ability to translate complex data into clear, actionable insights • Expertise in analytics and data visualization tools (such as Google Analytics, Adobe Analytics, Looker, Tableau, Power BI), CRM systems (Salesforce, HubSpot, etc.), and marketing automation platforms (ActiveCampaign, Marketo, HubSpot) • Proficiency in Excel, SQL (ideally 2-3 years writing complex SQL queries,) and other data manipulation tools • Ability to drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally • Deep knowledge of global data privacy regulations, ensuring compliance with GDPR, CCPA, and etc • Bias to action with an ability to operate with unknown factors • Builder and operator mentality • Expert communications skills across all mediums, and with all levels of the organization • Highly collaborative and able to work effectively across multiple departments • Strong leadership and team-building abilities, with experience in mentoring and developing talent • Experience with AI driven marketing tools is highly desired.

🏖️ Benefits

• Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm • Open paid time off • Generous 401(k) matching program with immediate vesting • Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend • Access to professional development resources through LinkedIn Learning • After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus