Vice President of Revenue and Performance Marketing

October 5

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ActiveCampaign

WebsiteLinkedInAll Job Openings

email marketing • marketing automation • sales automation

1001 - 5000 employees

Founded 2013

☁️ SaaS

Description

• As the Vice President of Revenue & Performance Marketing, you will build and drive the marketing growth engine for ActiveCampaign. In this role you will help drive our full-funnel performance investment strategy in direct partnership with the CMO, and key GTM partners. • You have extensive experience in developing innovative cross-channel GTM programs in a multiple GTM strategy environment inclusive of self-serve (free or trial), sales led, and partner GTM channels. • You can simultaneously drive investment strategy, execution, and continuous optimization with a growth mindset. • You are an expert in effectively developing strong and influential relationships with GTM partners - understanding the importance of working hand in hand with our revenue partners to drive alignment, and business performance. • You are an effective storyteller with the ability to clearly communicate marketing performance, roadmaps, trade-offs and prioritizations. • You understand the importance of working in direct partnership with product marketing, brand leaders, and revenue teams to continuously optimize the customer experience through compelling, timely, resonant, and differentiated creative. • You are also an authentic and conscious leader that can simultaneously drive a highly performant marketing team with a builder mindset.

Requirements

• 12+ Years in Marketing and/or related field with 8+ years in people leadership • SaaS Experience • MarTech or adjacent industry experience Have led larger and diverse marketing sub-teams, inclusive of paid, owned, and partner marketing teams • Ability to balance a data-informed approach with the art side of the marketing craft throughout the investment and optimization strategies • A data storyteller - one that not only understands marketing investment performance - but most importantly the impact to both short-term and long-term business objectives • Expert knowledge of owned and paid channel strategies, and the integration of those throughout the entire customer life-cycle - from awareness to retention • Superb communications skills across all mediums, and all levels of the organization • Can skillfully and succinctly communicate marketing strategies, ROI, performance, and trade-offs to all levels of the organization • Ability to successfully plan, build, execute, and optimize programs with our revenue and product partners, effectively helping to drive the entire ActiveCampaign GTM engine to success • Drive a mentality of continuous optimization, growth, and performance throughout the marketing team • Experience in both SMB and Enterprise B2B is preferred