Director - Demand Generation

September 13

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RevolutionParts

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Auto Parts eCommerce • eCommerce • dealerships

51 - 200

Description

• Develop and Lead Demand Generation Strategy: • Design and execute multi-channel demand generation strategies to drive awareness and pipeline growth for RevolutionParts. • Focus on building top-of-funnel demand through content marketing, outbound campaigns, paid advertising, webinars, events, and more. • Align closely with sales to ensure that the demand generation strategies are leading to high-quality leads and pipeline acceleration. • Campaign Creation and Execution: • Lead the creation of integrated marketing campaigns designed to generate awareness and demand from target personas and accounts. • Build creative, data-driven programs such as webinars, email marketing, paid media campaigns, and content syndication. • Leverage Account-Based Marketing (ABM) to strategically target and engage key accounts in the auto parts and dealership sectors. • Content and Messaging Strategy: • Collaborate with product marketing and content teams to create compelling, value-driven content that educates and nurtures leads. • Ensure messaging resonates with our target market, including dealership decision-makers and auto parts buyers. • Performance Analytics and Optimization: • Establish KPIs for all demand generation activities and ensure accurate tracking and reporting across all channels. • Use data to analyze the effectiveness of campaigns and continuously optimize for maximum impact and ROI. • Regularly report on campaign performance to senior leadership, highlighting successes, areas for improvement, and actionable insights. • Sales and Marketing Alignment: • Partner closely with the sales team to ensure seamless lead handoffs, optimize MQL/SQL conversion, and develop effective lead nurturing programs. • Develop strong sales enablement strategies to ensure alignment on messaging, value propositions, and go-to-market initiatives. • Team Leadership: • Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development. • Collaborate across the marketing team and with other departments to align on broader company goals and objectives.

Requirements

• 8+ years of experience in demand generation, with a clear focus on creating demand, not just capturing latent demand. • Demonstrated success in building awareness, driving interest, and moving leads through the buyer journey in fast-paced environments. • Deep understanding of digital marketing in a B2B SaaS environment. Experience in eCommerce or automotive-related industries is a strong plus. • Expertise in managing end-to-end marketing campaigns across digital channels such as email, paid search, paid social, webinars, content marketing, SEO, and display advertising. • Ability to set metrics, track performance, and optimize based on data insights. Proficiency in using tools like Google Analytics, HubSpot, and Salesforce. • Experience working closely with sales teams to align on lead generation goals, lead scoring, and the overall marketing-to-sales funnel process. • Experience leading and mentoring a team, fostering a culture of collaboration, innovation, and continuous improvement. • Strong verbal and written communication skills, with the ability to influence senior stakeholders and cross-functional teams.