Director of Paid Media

September 30

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Directive

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Description

• Directive Consulting is the global leader in SaaS marketing. • Uses Customer Generation (a marketing methodology developed by us) focusing on SQLs and Customers instead of traditional metrics like MQLs. • Offers multiple services to clients, but Paid Media is the crown jewel for comprehensive digital marketing strategies. • Tasked with leading a Paid Media division in department growth, client performance & retention, product innovation, team member development and accountability. • Critical part of continuing to elevate Directive into the upper echelon of performance marketing agencies.

Requirements

• 5-10+ years experience managing teams of 10+ Paid Media practitioners, preferably at a growing agency • Experience with navigating, servicing, and growing enterprise-level Paid Media engagements • Experience communicating as an executive sponsor of key accounts; exceptional customer service and communication with the C-Suite during key moments such as Annual Business Reviews or Renewal conversations • A dynamic performance-marketing mindset for B2B, a clear POV on what is needed to drive performance success and curiosity for what’s ahead in the Paid Media industry for B2B SaaS and Tech organizations, particularly LinkedIn, Programmatic, Google Ads, and Review Sites (e.g. Capterra, G2) • High emotional intelligence and ability to work across teams with different types of individuals • Ability to understand the details of client goals and be able to translate into broader strategic campaigns for leadership and the greater team • Ready to pivot based on priority shifts or industry changes and can anticipate change • Clear communicator with strategic insights and the ability to create buy-in across the organization • A clear, insightful vision for the future direction of the marketplace, with a track record of thought leadership in the Paid Media field • Solid strategic skills and impressive understanding of the business from both market and P&L perspectives • Exceptional ability to motivate and retain a world-class team • Willingness to travel as needed – you’re open to new places, new faces, and new ideas

Benefits

• 🏠 We have a set living wage at Directive • 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace • 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • 💰 Financial - Traditional and Roth 401(k) with a 3% company match • 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time • 🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!