Director, Integrated Media

July 24

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Media Buying • Lead Generation • Online Marketing • Managing Paid Media • Direct Response

11 - 50

Description

• Plan and oversee $XXXM annual agency-wide media investment across entire portfolio of clients, channels, and platforms • Lead, mentor, and manage a dynamic media buying and measurement team, cultivating a culture of excellence and collaboration. • Uplevel existing and implement new advanced analytics and attribution/measurement practices with a focus on MMM (Media Mix Modeling), GeoX testing, and other forms of advanced incrementality testing and tactics. • Create a measurement framework, monitor KPIs, and evaluate the effectiveness of marketing initiatives for continuous optimization. • Work closely with data and analytics teams, leveraging insights for informed media buying decisions. • Develop and lead marketing mix models for customers at different sizes, including the usage of incrementality testing, lift studies, and data governance structure. • Play a key role in creative strategy, innovation, and analysis to continue to drive greater marketing performance for our customers through more effective creative in-market • Establish clear, standardized procedures for all aspects of media planning, buying, and execution. This will ensure consistency and quality across campaigns and allow for scalability as agency demands grow. • Anticipate market changes and future trends to keep the agency and its clients ahead of the curve, while leading the charge on testing and adopting new, emerging media channels • Spearhead the adoption of cutting-edge media technologies and tools to enhance campaign planning, execution, and measurement • Provide strategic direction to surpass performance goals, ensuring clarity and alignment with stakeholders. • Have an appetite to test and lead the team in developing hypotheses that can evolve into successful strategies. • Collaborate with clients, understanding business goals and challenges, and providing strategic insights for optimized media strategies. • Cultivate relationships with key media vendors, platforms, and technology providers to secure preferential rates and access to innovative advertising solutions. • Position the agency as a thought leader in media investment by contributing to industry publications, speaking at conferences, and participating in panel discussions.

Requirements

• 10+ years of proven experience in an integrated media / media investment leadership role focused on direct-to-consumer marketing • Proven track record of successfully managing and growing large integrated media teams inclusive of media buying, planning, and activation, as well as measurement experts. • Insatiable appetite when it comes to emerging technologies (such as AI) and how these technologies can be leveraged to increase performance and productivity. • Strategic knowledge of best practices across common media platforms including: Google, Meta, TikTok, Programmatic (including CTV, Linear TV, & DOOH) and Native. • Highly organized 'doer' with a data-driven mentality and a bias toward action. • Strong analytical and creative thinking skills, with the ability to integrate data insights into media strategies. • Deep understanding of advanced attribution methods including Media Mix Modeling and Incrementality Testing. • Successful track record of collaborating with cross-functional teams on strategy development and execution. • Excellent leadership and communication skills, with the ability to inspire and guide a diverse team and develop compelling presentation decks. • Self-motivated with experience managing through ambiguity to move planning forward with speed.

Benefits

• Excellent Health Benefits (health, dental, vision, and life insurance) • 401K + Match • Time Off - Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex week (December 24 - January 1) • $300/year to equip your work space with new equipment • $30/month for home internet • An extremely supportive and fun company culture