Performance Marketing Manager

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Description

• Created with a love for fashion, Petal and Pup was founded in 2014 with a focus on curating must-have trends for the Australian customer. • With an Instagram account and a digital storefront combined with a passion for selecting the best, fashion forward styles, Petal and Pup quickly grew into a global online shopping destination. • Today, we have over 2 million followers across various social channels, customers in over 80 countries and operations spanning Australia and the USA. • We are a brand that is leading the wave of next generation, socially native shopping experiences. • We are a people-centric culture building sincere relationships with our customers and our teams. • We Are Thoughtful • We Are Ambitious • We Are Easy to Love • If you are a problem solver, self-starter, optimist who loves collaborating and figuring things out, then we would love to connect with you! • As the Performance Marketing Manager you will be responsible for supporting Petal & Pup’s global expansion strategy through driving paid performance channels, and managing relationships with external agencies currently engaged. • You will focus heavily on the acquisition of new customers, while also delivering a clear re-marketing strategy to continue the brand’s customer retention. • The primary purpose of this position is to ensure that all paid performance channels are operating at a profitable ROAS (Return on Advertising Spend) and aligned with overarching global marketing strategy.

Requirements

• 7-10 year experience in paid performance marketing with a focus on running ad campaigns for fashion, beauty, or lifestyle clients is highly desired. • Strong data analysis skills, with the ability to translate insights into actionable strategies. • Build and maintain a strong professional relationship with the wider marketing team and external partners. • Proactive and adaptable, with a willingness to experiment and learn. • Experience with performance systems and technology platforms (e.g. META, Affiliate Rakuten, Mountain CTV, Google, Tiktok, Pinterest, Google Analytics, Klaviyo, Yotpo & product feeds). • Excellent communication and collaboration skills. • Ability to manage multiple projects and deadlines effectively. • Curiosity and passion for staying up-to-date with the latest industry trends and technologies.

Benefits

• Amazing Employee Discount Program (50%) • Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans • Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans • 401(k) Program (100% Match Up to 5% of Pay) • Company Employee Stock Purchase Plan with a 15% discount • Positive Company Culture that Celebrates both Personal & Company Milestones • 15 Vacation Days + 10 Sick Days + 10 Holidays