Director of Product Marketing

September 26

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Ambience Healthcare

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Description

• As the Director of Product Marketing, you will establish Ambience as the market leader by developing and executing a comprehensive product marketing strategy that makes clear Ambience’s product differentiation. • You will drive product adoption across target health systems and support rapid revenue growth. • Execute Comprehensive ABM Strategy: You will develop and implement an ABM strategy, including market segmentation, persona development, and account mapping, that supports new business goals, resulting in a 33%+ pilot win rate and 3x pipeline coverage at the beginning of each quarter. • Sales Enablement: You will develop a comprehensive sales enablement curriculum and a measurement mechanism to ensure salespeople are equipped with the necessary content and knowledge to effectively sell Ambience’s products. • Develop Effective Product Messaging: You will create and maintain clear and relevant product messaging, as evidenced by positive sales team feedback and increased win rates. • Enhance Sales Collateral: You will lead the creation of high-quality sales collateral, including sales decks, whitepapers, and ROI calculators, ensuring materials are impactful and support the sales process. • Strengthen Competitive Intelligence: You will develop and maintain comprehensive competitive intelligence, including battlecards, to inform strategic decisions and ensure the sales team is well-prepared to address market competition. • Create & Execute a New Product Launch: You will devise and execute a detailed go-to-market plan for launching new products, ensuring timely and successful market entry with clear metrics for evaluating launch success.

Requirements

• You have led a product marketing team at a rapidly scaling technology startup. • You have experience making product marketing a core strategic pillar of a company’s growth. • You have a history of leveraging data to drive critical strategic decisions. • You have deep experience with a sales-led B2B enterprise motion and a strong understanding of the healthcare market. • You have a history of working effectively with cross-functional teams. • You have a history of implementing creative go-to-market strategies. • You have excellent communication skills to articulate product value.

Benefits

• Competitive salary and equity compensation with benefits including health, dental, and vision coverage • Paid maternity/paternity leave • Quarterly retreats • Unlimited PTO • 401(k) plan