Head of Product Marketing

September 26

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Level & Co.

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Description

• Become an expert in Level’s products and value proposition while deeply understanding the customer and smart home product market across both consumer and commercial channels. • Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives. • Lead cross functional team to successfully launch new products across all go-to-market touchpoints. • Create messaging and positioning strategies that drive growth through brand and product awareness. • Identify and synthesize qualitative and quantitative customer feedback on products, develop a clear voice of the customer to internal stakeholders. • Have close collaboration with the product/engineering teams, marketing, and business partners to influence product roadmaps, sales targets, and sales effectiveness. • Work closely with demand gen team members to provide key messaging documents and guidance on in-market campaigns. • Lead pricing and promotional plans and decision-making process. • Drive clear and consistent brand voice, messaging and positive customer experience from discovery through purchase, set up and daily use. • Refine our brand identity and accompanying guidelines so there is a consistent source of truth for brand assets and messaging + tone.

Requirements

• 8+ years of experience in product marketing, with a focus on demand generation and product positioning and messaging. • Proven expertise in market research, competitive intelligence, product-market fit, and market need assessments. • Experience in the smart home technology space, with at least 3 years in the industry. • Strong communication skills and the ability to work collaboratively across teams and levels (incl facilitating C-level discussions). • Experience leading hardware product launches into various channels (retail, commercial, professional integrator). • Analytical and strategic mindset. Strong analytical skills, with a focus on data-driven decision-making.