Vice President - Product Marketing

September 20

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ActiveCampaign

WebsiteLinkedInAll Job Openings

email marketing • marketing automation • sales automation

1001 - 5000

Description

• Drive research to ensure comprehensive and deep customer understanding, driving that knowledge into and throughout the GTM teams (Revenue, Product & Marketing) • Design and build an impactful Product marketing team • Work with marketing and revenue executives to develop and implement marketing strategies and programs that drive ActiveCampaign performance and increased market share • Drive the strategy and plan for product launches and releases across all GTM teams • Directly partner with marketing, product, and revenue teams to effectively design and optimize our GTM processes to drive innovation and improved performance • Enable the revenue teams in the effective articulation of our value proposition, market story, and competitive insights through various training, tools, and content • Drive product positioning and messaging that is compelling, differentiated, and resonant • Drive competitive insights and analysis through effective industry and competitive evaluation, consistently ensuring differentiation, innovation, and speed to market • Work with the brand and revenue and performance marketing leaders to drive targeting and messaging/creative alignment for all GTM programs and campaigns • Serve as a key public storyteller, working with analysts, press, and directly with customers • Partner directly with product management throughout the entire product development life-cycle

Requirements

• 12+ years in Marketing and/or related field with the majority of time in product marketing, with 8+ years in people leadership • SaaS Experience • MarTech or adjacent industry experience • An exceptional storyteller both internally and externally that skillfully communicate product value and differentiation • Superb communications skills across all mediums, and all levels of the organization • Success in planning, building, and executing GTM processes with our revenue and product partners, effectively helping to drive the entire ActiveCampaign GTM engine to success • Drive a mentality of continuous optimization, growth, and performance throughout the marketing team • Experience in both SMB and Enterprise B2B is preferred.