Director, Product Marketing

September 20

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Dispel

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Remote Access • Critical Infrastructure • Security • Cybersecurity • Moving Target Defense

51 - 200

💰 $1.5M Series A on 2015-08

Description

• Develop and steer the product marketing vision and strategy for Dispel Zero Trust Engine, ensuring it aligns with overall company objectives and market opportunities. • Lead in-depth market analysis, including customer segmentation, competitive landscape, and industry trends, to inform product positioning and marketing strategies. • Architect and oversee the execution of go-to-market plans, including messaging and positioning to maximize product adoption and revenue growth. This is done in conjunction with the Sales and Channel teams at Dispel. • Spearhead product launch initiatives, coordinating efforts across marketing, sales, product management, and other departments to ensure seamless and impactful launches. • Equip the sales team with the tools and content they need to effectively communicate the unique value of Dispel Zero Trust Engine to prospective customers. • Develop and maintain deep insights into customer needs and pain points, leveraging this knowledge to refine product offerings and marketing tactics. • Maintain a consistent cadence of briefings with relevant Gartner and Forrester analysts, attended as needed by our CxOs for subject matter expertise. • Position Dispel Zero Trust Engine as a leader in the cybersecurity space by overseeing the creation of high-quality content, including white papers and webinars. • Ensure all product marketing initiatives align with and enhance Dispel’s brand identity, reinforcing our position as a leader in zero trust solutions for cyber-physical systems. • Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of product marketing strategies, making data-driven adjustments as needed. • Work closely with the executive team to align marketing strategies with broader company goals and to report on key product marketing initiatives and outcomes.

Requirements

• Bachelor's degree • 10+ years of experience in B2B product marketing, with significant experience in the cybersecurity or enterprise technology sectors. Operational technology experience would be a major bonus. • Proven success in developing and leading go-to-market strategies for complex, high-tech products. • Expertise in cybersecurity principles and a deep understanding of the challenges facing cyber-physical systems. • Exceptional leadership skills with a track record of building and managing high-performing teams. • Superior communication skills, with the ability to articulate complex technical concepts in a compelling and accessible manner. Good writing skills are a must. • Strong analytical abilities, with a focus on data-driven decision-making and optimizing marketing effectiveness. • Experience working in a cross-functional environment, with a demonstrated ability to influence and collaborate with stakeholders at all levels. • A player-coach who develops and leads high-performing teams. Experience managing and mentoring a high-performing remote team.

Benefits

• Competitive salary and performance bonus • Stock options grant • Comprehensive health, dental, and vision insurance • 401(k) with company match • Generous paid time off and holidays • Flexible work environment with opportunities for remote work