Americanflat
Americanflat is a retailer specializing in home décor, specifically offering a wide range of picture frames, wall art, and artistic shower curtains. The company provides a variety of frames by type, size, and color, as well as an assortment of shower curtains in different styles and colors. With a focus on design and quality, Americanflat aims to enhance the home interiors of its customers. Orders over $150 qualify for free shipping, and the company emphasizes excellent packaging and customer satisfaction.
PD & Merchandising Analyst
October 20, 2024
Americanflat
Americanflat is a retailer specializing in home décor, specifically offering a wide range of picture frames, wall art, and artistic shower curtains. The company provides a variety of frames by type, size, and color, as well as an assortment of shower curtains in different styles and colors. With a focus on design and quality, Americanflat aims to enhance the home interiors of its customers. Orders over $150 qualify for free shipping, and the company emphasizes excellent packaging and customer satisfaction.
📋 Description
• Lead and refine pricing strategy for the Amazon catalog, providing actionable recommendations to senior leadership on product positioning and pricing optimization. • Set high-level pricing direction, balancing competitiveness with revenue maximization • Analyze Amazon sales data to uncover trends, patterns, and insights that drive improved sales performance and profitability. • Develop and execute recurring deal strategies to maintain a competitive edge on Amazon, while ensuring profitability. • Monitor and analyze pricing strategies, ensuring competitive positioning while maximizing revenue. • Monitor campaign performance metrics, including TACOS, ROAS, CTR and provide data-driven recommendations to enhance pricing strategies. • Evaluate advertising performance to assess its long-term impact on pricing and SKU sustainability. • Conduct regular competitive pricing analyses, adjusting strategies based on evolving market trends. • Review and synthesize insights from sales performance, advertising effectiveness, and market data to inform pricing and positioning decisions. • Collaborate with cross-functional teams including marketing, sales, and product development to support data-driven decisions. • Leverage data analysis tools (Excel, SQL, Power BI, Amazon analytics tools) to extract, analyze, and present actionable insights.
🎯 Requirements
• Ideally from 3 to 6 years of experience with Amazon data analytics and implementing pricing strategies for an Amazon catalog. • Demonstrated ability to create and execute strategies that maintain a competitive edge on Amazon, particularly with recurring deals and promotions. • Strong understanding of key performance indicators (KPIs) such as TACOS, ROAS, CTR, and their impact on pricing decisions and overall campaign performance.
🏖️ Benefits
• 100% remote environment (PTOs) • Paid time off • Wellness Paid days • Parental Leave • Bereavement Leave
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