VP of Customer Growth and Retention

March 8

🌲 North Carolina – Remote

Although this job is listed in North Carolina, this company may be open to hiring remote in other states.

💵 $180k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

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Anchor Loans

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Anchor Loans is a leading private lender for experienced real estate investors and builders. Specializing in a variety of real estate investment loans, including fix and flip, bridge, new construction, and rental loans, Anchor Loans provides short-term and long-term financing solutions. Known for their risk-based pricing, fast funding, and responsive customer service, they aim to reward experience and foster repeat business. Operating in 48 states, Anchor Loans is recognized for its larger, more customized loan products that meet the specific needs of professional property developers and investors.

Non-recourse loans • House Flip Financing • Bridge Financing • Bridge Loans for Real Estate • Fix and Flip Loans

51 - 200 employees

Founded 1998

💸 Finance

🏠 Real Estate

📋 Description

• Oversee the strategy and execution of customer acquisition, retention, and lifecycle management. • Lead efforts to build lead scoring models and enhance retention strategies. • Create and execute comprehensive customer acquisition strategies that leverage data and marketing campaigns. • Build and continuously optimize a lead scoring model to identify and prioritize high-value prospects. • Design retention programs aimed at reducing churn and increasing customer lifetime value. • Define and track key success metrics such as customer lifetime value (CLV), churn rate, and overall revenue impact.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred). • 10+ years of experience in customer growth, retention, and customer success, with at least 5 years in a leadership role. • Business lending experience, business purpose loans, small balance commercial loans or residential loans strongly preferred, but not required. • Proven track record of success in developing and implementing customer acquisition, retention, and lifecycle management strategies. • Deep understanding of lead scoring, CRM systems, customer segmentation, and marketing automation tools (e.g., Salesforce, HubSpot, or similar). • Strong analytical skills with the ability to leverage data to optimize processes and inform business decisions. • Excellent leadership, communication, and interpersonal skills with the ability to collaborate across teams. • Experience in customer success, product marketing, or related fields preferred.

🏖️ Benefits

• Medical, Dental, Vision, Life, AD&D insurance • Vacation and sick leave • 401k plan with employer match • Onsite gym • 12 paid holidays annually