Director of Marketing - Demand Generation & Marketing Operations

November 7

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Anthology Careers

recruiting • careers • matchmaking

2 - 10

Description

• Drive demand generation strategy and marketing operations team. • Implement integrated campaign approach and full lifecycle lead generation strategy. • Oversee always-on digital marketing, lead tracking, reporting, marketing operations, SEO, and nurture campaigns. • Collaborate on overall content strategy and account-based marketing. • Manage marketing operations to optimize efficiency and streamline processes. • Maintain data accuracy, manage data flows, and audit existing tech stack. • Ensure compliance with global and local regulations.

Requirements

• Bachelor’s degree in marketing, business, or related field • 10-12 years of marketing experience, focusing on integrated marketing and lead generation • Proven track record of success in developing and implementing integrated marketing campaigns • Strong analytical skills and ability to interpret data to drive decision-making • Excellent communication and leadership abilities • Experience managing and mentoring a team of marketing professionals • Proficiency in Salesforce, Eloqua, 6sense, PowerBI • Fluency in written and spoken English • Experience in the EdTech industry • MBA

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