Marketing Director

November 5

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Glooko

WebsiteLinkedInAll Job Openings

Mobile Healthcare • Health Technology • Digital Health • Chronic Condition Management • Diabetes

51 - 200

💰 $30M Series D on 2021-03

Description

• Glooko seeks an experienced GLS Marketing Director with a Life Sciences background to spearhead our growth marketing initiatives, elevate our industry presence, and drive engagement through our work with clinical trials, real-world data, and strategic partnerships. • Create content for sales presentations, collateral and thought leadership events including webinars on our life sciences capabilities and differentiators. • Identify and track market trends and competitors. • Create ongoing market updates for sales and for Glooko leadership on customer and partner trends. • Manage event-generated leads by importing them into Salesforce and accurately tagging them with the appropriate campaign source. • Track event performance, including leads and opportunities created, ensuring precise attribution to specific events. • Provide stakeholders with regular updates and performance reports on lead generation, and marketing initiatives. • Analyze the impact of marketing efforts and events, offering insights and recommendations for future improvements. • Develop and execute social media strategies to promote events, webinars, and marketing campaigns, ensuring strong engagement across platforms. • Drive field marketing initiatives to increase brand visibility and engagement within targeted markets. • Design and execute account-based marketing (ABM) campaigns to engage key accounts through personalized communications. • Serve as the primary contact for tradeshow organizers, managing all communications related to registration, speaking opportunities, and logistical requirements. • Identify and secure speaking opportunities at trade shows, webinars, and digital events. • Collaborate with the marketing team to develop and execute pre-event campaigns across digital, email, and social media channels to drive interest and booth traffic.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 7+ years of marketing experience, focusing on healthcare, life sciences, and digital marketing. • Proven track record of successful go-to-market (GTM) strategies, event coordination, and multi-channel marketing. • Experience with HubSpot, Salesforce, and other CRM tools to manage campaigns and leads. • Strong written and verbal communication skills, particularly in content development and messaging consistency. • Ability to work independently in a fast-paced, dynamic environment while managing multiple priorities. • Experience in B2B marketing, focusing on growth companies or startups, is highly preferred. • Passion for improving health outcomes and supporting the diabetes community.