Director of Marketing

November 3

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Rabbet

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Finance software • Construction management software • CRE software

11 - 50

💰 $1.8M Series B on 2021-07

Description

Strategy Development: Develop an annual marketing plan and strategy to drive awareness and generate demand focused on net new acquisition. Campaign Management: Oversee the planning, execution, and optimization of multi-channel integrated campaigns, including digital marketing, email marketing, webinars, events, and more. Company Positioning and Messaging: Responsible for ensuring positioning and messaging is consistent across all channels. Lead Generation: Drive the development of targeted campaigns to generate high-quality net new leads and increase the sales pipeline. Analytics & Reporting: Develop reporting to monitor, analyze, and report on key performance indicators (KPIs) to optimize campaigns, ensure alignment with revenue goals and report against the marketing team's objectives. Collaboration: Work closely with sales, product, and customer success teams to ensure alignment on goals, messaging, and strategies. Marketing Automation: Manage and optimize marketing automation platforms and tools to improve lead nurturing and customer engagement. Budget Management: Develop and manage the demand generation budget, ensuring efficient allocation of resources to maximize ROI. Team Leadership: Lead and mentor a small team of marketing professionals, fostering a culture of innovation and continuous improvement. Industry Knowledge: Deeply understand our customers, product, competitors and partners, and leverage this knowledge to optimize company positioning and messaging across content, channels, sales, and customer communications. Website: Manage the company's website, ensuring that it is up-to-date, easy to navigate, and optimized for demand generation and SEO.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred). 7+ years of experience in demand generation or a related marketing role, with at least 3 years in a leadership position. Strong background in marketing for B2B software and technology companies. Proven track record of developing and executing successful demand generation campaigns that drive revenue growth. Deep understanding of digital marketing, lead generation, and marketing automation tools. Excellent analytical, communication, and project management skills. Ability to work collaboratively across teams and influence stakeholders. Demonstrated success in managing both inbound and ABM marketing strategies that drive revenue growth. Strong leadership and management skills, with experience managing teams and budgets.

Benefits

We provide equity to all team members. We offer a competitive salary of [to add] and comprehensive benefits. We care about your total wellness, we offer a 401(k) plan with a generous matching contribution as well as comprehensive medical, dental, and vision plans. We understand the importance of family and time to recharge, we provide parental leave benefits, ample PTO (that we encourage you to use), and remote flexibility. We are invested in your growth, we provide you with resources for professional development. Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members.