Product Marketing Director - Optimization

4 days ago

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FICO

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Predictive Analytics • Decision Management Tools and Applications • Scores • Consultancy • B2B Enterprise Software

1001 - 5000

Description

• FICO is seeking a results-driven and experienced Director of Product Marketing to lead the go-to-market strategy for our Optimization solutions. • This role will play a pivotal part in communicating FICO’s technical capabilities, value propositions, and competitive strengths to both internal stakeholders and external audiences. • Develop Targeted Messaging: Craft messaging and positioning for FICO Optimization solutions, tailored to resonate across diverse target audiences and market segments. • Conduct market research and competitive analysis to pinpoint differentiators, enhancing FICO’s position in the Optimization market. • Create technical content such as whitepapers, datasheets, demos, case studies, technical presentations, and webinars that effectively communicate the value of FICO Optimization solutions. • Provide Sales teams with tools and resources which includes product guides, battle cards, and training presentations to effectively position FICO’s Optimization solutions in the market. • Oversee product launch plans for new and enhanced technical capabilities, ensuring alignment across teams and maximizing market impact.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or a related field; an MBA or technical degree is a plus. • 7+ years in technical product marketing or related field within the technology or software industry; experience with data optimization preferred. • Strong technical understanding with the ability to articulate complex concepts. • Experience in modeling, analyzing, or implementing enterprise optimization strategies is advantageous. • Exceptional written and verbal communication abilities, capable of distilling technical information into compelling, audience-appropriate messaging. • Demonstrated track record of developing and executing successful product marketing campaigns. • Ability to effectively collaborate across teams and influence stakeholders at all levels. • Highly collaborative, with a natural ability to align goals, manage competing objectives, resolve issues, and drive consensus. • Extra Credit: # favorite marketing journal, blog, technical resource or book on your resume.

Benefits

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others. • The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences. • Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so. • An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.