VP of Marketing
October 31
Description
• UniCourt is a Legal Data as a Service (LDaaS) company • Develop and implement marketing strategies to support company growth • Collaborate with product and sales teams to align marketing efforts • Oversee all aspects of demand generation, including digital and content marketing • Build and lead a high-performing marketing team • Develop a comprehensive content strategy that supports marketing goals • Analyze sales pipeline and marketing campaign performance to inform strategy
Requirements
• Strong background in product-led growth and marketing within a product-heavy organization • Expertise in modern sales and marketing technologies • Specific expertise in HubSpot and ZoomInfo is desirable • Deep understanding of demand generation tactics, including digital marketing, content marketing, and paid advertising • Experience in data-driven marketing strategy and funnel optimization • Strong analytical skills with the ability to translate data into actionable insights • Excellent communication and interpersonal skills, with the ability to work effectively across departments • Demonstrated ability to collaborate closely with Product Marketing teams to develop effective positioning and messaging • Experience in brand management and development, including visual identity and voice • Legal experience • 10+ years of B2B marketing experience • Bachelors (BS or BA), masters preferred • Optional: Experience marketing to legal or insurance personas • Optional: Experience marketing a product led growth SaaS product
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