Director of Marketing - Demand Generation & Marketing Operations

November 7

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Anthology Inc

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Educational Technology Solutions • Blackboard® (LMS • Anthology® Student (SIS/ERP) • Anthology® Reach (CRM)

1001 - 5000

💰 Venture Round on 2023-01

Description

• Director of Marketing, Demand Generation & Marketing Operations • Lead demand generation strategy and marketing operations team • Drive integrated campaign approach and lead generation strategy • Oversee digital marketing, lead tracking and reporting, and marketing operations • Collaborate on content strategy and account-based marketing • Strong understanding of Salesforce, 6sense, Eloqua, SiteImprove • Develop programs to support customer adoption and retention • Execute and implement multi-channel marketing campaigns • Ensure integration of marketing initiatives with cross-functional teams • Manage marketing operations, tools, data, automation, and system alignment • Maintain data accuracy and manage flows • Develop marketing technology vision and optimize lead processing • Ensure compliance with regulations • Execute nurture campaigns to engage leads and drive conversions • Collaborate with sales operations, business development, and field marketing

Requirements

• Bachelor’s degree in marketing, business, or related field • 10-12 years of marketing experience, focusing on integrated marketing and lead generation • Proven track record of success in developing and implementing integrated marketing campaigns • Strong analytical skills and ability to interpret data to drive decision-making • Excellent communication and leadership abilities • Experience managing and mentoring a team of marketing professionals • Proficiency in Salesforce, Eloqua, 6sense, PowerBI • Fluency in written and spoken English • Experience in the EdTech industry • MBA