Product Marketing Manager - East US

November 19

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Logo of Apiiro

Apiiro

DevSecOps β€’ Application Security β€’ Cloud Security β€’ DevOps β€’ Risk Management

51 - 200 employees

πŸ”’ Cybersecurity

☁️ SaaS

🏒 Enterprise

πŸ’° $100M Series B on 2022-11

Description

β€’ Develop and maintain positioning and messaging frameworks β€’ Research industry trends to proactively recommend messaging and content that will resonate with target audiences β€’ Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes β€’ Analyze competitors and develop battle cards β€’ Understand the analyst landscape and helping to craft briefing materials and follow-up for them β€’ Lead product launches, from building the message to overseeing the development and rollout of new collateral β€’ Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market β€’ Lead sales and partner enablement β€’ Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Requirements

β€’ 5+ years of experience in B2B security, preferably SaaS-based β€’ Excellent verbal and written communicator and creative thinker β€’ Ability to develop compelling messaging and razor-sharp positioning β€’ Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences β€’ Flexible, well-rounded, and with the ability to adapt to changing priorities

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