Product Marketing Manager - East US

2 days ago

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Apiiro

WebsiteLinkedInAll Job Openings

DevSecOps • Application Security • Cloud Security • DevOps • Risk Management

51 - 200

💰 $100M Series B on 2022-11

Description

• Develop and maintain positioning and messaging frameworks • Research industry trends to proactively recommend messaging and content that will resonate with target audiences • Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes • Analyze competitors and develop battle cards • Understand the analyst landscape and helping to craft briefing materials and follow-up for them • Lead product launches, from building the message to overseeing the development and rollout of new collateral • Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market • Lead sales and partner enablement • Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Requirements

• 5+ years of experience in B2B security, preferably SaaS-based • Excellent verbal and written communicator and creative thinker • Ability to develop compelling messaging and razor-sharp positioning • Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences • Flexible, well-rounded, and with the ability to adapt to changing priorities