Product Marketing Manager

November 14, 2024

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Relay

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Relay is a financial technology company that provides comprehensive business banking solutions specifically designed for small businesses. While Relay is not a bank itself, it partners with Thread Bank to offer banking services such as checking and savings accounts with competitive APY, issued Visa debit and credit cards, and FDIC insurance up to $3 million. The platform is tailored for business owners, accountants, and bookkeepers, providing features for receipt management, accounts payable, and integration with accounting software like QuickBooks Online and Xero. Relay emphasizes ease of use and extensive control over cash flow, with tools that allow users to categorize and allocate income, automate savings, and track expenses. This makes Relay particularly suitable for those adhering to the Profit First financial management system, offering features that help businesses automate their financing processes and manage funds efficiently.

51 - 200 employees

💳 Fintech

💸 Finance

🤝 B2B

📋 Description

• Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'. • Relay is looking for a highly creative, empathetic and analytical product marketer to join our growing Product Marketing team. • Relay’s Product Marketing team is hyper-focused on ensuring our small business customers derive as much value from our platform as possible. Working closely with key stakeholders across Relay, the Product Marketing Team drives positioning and messaging, product launches, pricing and packaging, market research, competitive intelligence and other initiatives that accelerate our mission of helping entrepreneurs build healthy, cash-flow-positive businesses.

🎯 Requirements

• You have 3+ years of experience in working product marketing—ideally in a startup environment. • You have successfully launched and driven adoption for a new product or feature, and you can speak to tangible business and customer outcomes of your work. • You’re a storyteller. You know how to craft and tell a story that resonates with and influences cross-functional stakeholders and customers. • You love talking to and deeply understanding your customers, and you can extrapolate both functional, compelling messaging and product ideas from your customer conversations and research. • You’ve been—and relish in being—a trusted resource for questions related to your customers, product, upcoming releases and how to effectively market and sell your product. • You value relationship-building and always seek out opportunities to help your peers and understand how your GTM strategies can be augmented to better support stakeholders and customer-facing teams. • You have superior project management skills. You can lead and influence multiple cross-functional stakeholders to work with urgency and to meet objectives and deadlines. • You can determine KPIs and independently craft requirements for data reporting and work independently with the data team to generate high-quality reports to track progress against KPIs.

🏖️ Benefits

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. • Comprehensive health benefits: enjoy full health benefits from day one. • Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers. • Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. • Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.