MPRO Product Marketing
October 20
Description
• Optimize Marketing Funnel: Analyze the marketing funnel from acquisition to conversion, identify areas for improvement, and implement strategies to optimize conversion rates at each stage. • Price Optimization: Conduct market research, competitive analysis, and customer segmentation to determine optimal pricing strategies. • A/B Testing: Plan, execute, and analyze A/B tests across various marketing channels. • Content Development: Collaborate with the content marketing team to create compelling and informative content. • Cross-Functional Collaboration: Work closely with product development, sales, customer support, and other internal teams. • Performance Tracking and Reporting: Monitor key performance indicators (KPIs) such as user acquisition, conversion rates, churn rate, customer lifetime value (CLV), and revenue attribution.
Requirements
• Bachelor’s degree in marketing, business, or related field; • Proven experience (3+ years) in product marketing or related roles, preferably in the finance, trading, or technology industry. • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions. • Proficiency in A/B testing methodologies, marketing automation tools, and web analytics platforms (e.g., Google Analytics).
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