Cointelegraph
Cointelegraph is a leading news and information platform that covers the latest developments in the cryptocurrency, blockchain, and fintech industries. With a focus on delivering up-to-date news, analyses, and expert opinions, Cointelegraph provides insights into bitcoin, altcoins, blockchain technology, and market trends. It also explores in-depth topics related to decentralized finance (DeFi), non-fungible tokens (NFTs), and crypto exchanges, catering to a diverse audience interested in the future of digital finance and technology. Cointelegraph is known for its features, interviews, and educational resources, making it a go-to source for anyone looking to stay informed about the rapidly evolving crypto space.
Bitcoin • Blockchain • Crypto • News • Media
MPRO Product Marketing
October 20, 2024
Cointelegraph
Cointelegraph is a leading news and information platform that covers the latest developments in the cryptocurrency, blockchain, and fintech industries. With a focus on delivering up-to-date news, analyses, and expert opinions, Cointelegraph provides insights into bitcoin, altcoins, blockchain technology, and market trends. It also explores in-depth topics related to decentralized finance (DeFi), non-fungible tokens (NFTs), and crypto exchanges, catering to a diverse audience interested in the future of digital finance and technology. Cointelegraph is known for its features, interviews, and educational resources, making it a go-to source for anyone looking to stay informed about the rapidly evolving crypto space.
Bitcoin • Blockchain • Crypto • News • Media
📋 Description
• Optimize Marketing Funnel: Analyze the marketing funnel from acquisition to conversion, identify areas for improvement, and implement strategies to optimize conversion rates at each stage. • Price Optimization: Conduct market research, competitive analysis, and customer segmentation to determine optimal pricing strategies. • A/B Testing: Plan, execute, and analyze A/B tests across various marketing channels. • Content Development: Collaborate with the content marketing team to create compelling and informative content. • Cross-Functional Collaboration: Work closely with product development, sales, customer support, and other internal teams. • Performance Tracking and Reporting: Monitor key performance indicators (KPIs) such as user acquisition, conversion rates, churn rate, customer lifetime value (CLV), and revenue attribution.
🎯 Requirements
• Bachelor’s degree in marketing, business, or related field; • Proven experience (3+ years) in product marketing or related roles, preferably in the finance, trading, or technology industry. • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions. • Proficiency in A/B testing methodologies, marketing automation tools, and web analytics platforms (e.g., Google Analytics).
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