Lead Product Marketing Manager

6 hours ago

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Apollo.io

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Sales Engagement • Lead Generation • Predictive Analytics • Lead Scoring • Sales Strategy

51 - 200

Description

• Conduct market research, run competitive analyses, and gather customer insights • Build out our understanding of our personas • Shape product strategy and work with product to prioritize the roadmap • Develop a beta program to test early product with customers • Shape Apollo’s product strategy as we expand our offering • Conduct competitive benchmarking and industry analysis • Gather customer insights, partnering closely with research • Work with product to shape and build out the roadmap • Test new offerings with beta customers • Launch product and run GTM campaigns • Enable Sales and GTM teams

Requirements

• 8+ years of experience • 5+ years of experience at a high-growth b2b SaaS company • Experience in rev tech is a huge plus • Experience with sales or marketing personas is a plus • Strong product strategy chops • Ability to deliver actionable data-driven recommendations • Deep customer-centricity • Experience running complex integrated GTM motions • Excellent storytelling, communication, and presentation skills • Strong cross-functional collaboration • Bias toward action

Benefits

• Great compensation package • Collaborative culture • Career development opportunities • Supportive remote environment • Encouragement to experiment and take risks