Digital Marketing Manager

November 3

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Logo of Aquila

Aquila

Housing Finance Agencies β€’ Public Housing β€’ Real Estate β€’ Financial Aid Services β€’ Finance & Insurance

1001 - 5000

Description

β€’ Accountable for the development and execution of the marketing strategy to deliver organic growth. β€’ Report to the Director of Business Development and manage marketing team members. β€’ Develop and execute a comprehensive marketing strategy that generates quality leads and builds brand awareness. β€’ Develop and maintain company Web presence strategy; including digital media, social advertising, search engine marketing (SEO/SEM), mobile media and applications, customer relationship management (CRM). β€’ Collaborate regularly with sales team to align sales and marketing objectives to generate new leads. β€’ Perform market research and analysis for existing & potential lines of business, customer segments, and competitors. β€’ Measure overall content effectiveness by analyzing and reporting success metrics. β€’ Implement and track KPIs that will demonstrate marketing effectiveness. β€’ Establish and maintain scalable processes and manage technical tools (marketing automation, CRM, etc.) to enable effective campaigns. β€’ Stay current on market trends and incorporate innovative ideas to achieve marketing goals. β€’ Coordinate and attend industry trade and consumer events, and networking opportunities.

Requirements

β€’ 4+ years of experience in Digital Marketing for IT Companies. β€’ Experience using web analytics, SEO optimization, social media and other digital marketing tools. β€’ Experience with growth marketing and growth hacking. β€’ Thorough understanding of current digital marketing concepts, strategies and best practices. β€’ The ability to balance strong strategic / analytic thinking with creativity. β€’ Deep understanding of how data (including user-level data and partially identifiable data) must be captured, stored, and flowed through systems to enable multi-channel, data-driven marketing. β€’ Excellent organizational skills with an ability to meet deadlines while managing multiple projects. β€’ Practical experience with web analytics platforms (Google Analytics, Adobe Analytics, Web Trends.

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