Digital Marketing Manager - B2C

3 days ago

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WEX

WebsiteLinkedInAll Job Openings

Fleet payments • Heathcare payments • Travel payments • Virtual payments • Corporate payment solutions

5001 - 10000

💰 $310M Post-IPO Debt on 2020-06

Description

• Guardian and owner of the end-to-end B2C digital acquisition plan for the 10-4 by WEX mobile app • Develop and implement digital strategies to optimize mobile app download and activation performance • Plan and independently execute A/B and multivariate testing to improve conversion rates, whilst reducing friction and dropout from digital journeys (acquisition and servicing) • Develop and manage digital advertising strategies: Develop and supervise comprehensive programmatic advertising strategies aligned with overall marketing objectives. • Manage and optimize programmatic campaigns: Supervise the setup, execution, and optimization of campaigns across various platforms (e.g., Google Display Network, DSPs, SSPs, SEM). • Leverage data and analytics: Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum efficiency. • Partner with cross-functional teams: Collaborate with sales, marketing, and data teams to ensure seamless integration and alignment of programmatic efforts. • Stay up-to-date on industry trends: Keep abreast of the latest trends, technologies, and best practices in programmatic advertising. • Manage program budget: Develop and manage the digital budget, Accountable for ensuring efficient allocation of funds and maximizing ROI.

Requirements

• 5+ years of experience in digital acquisition marketing, preferably in a Finance or Technology organization or agency • Bachelor’s degree in marketing or a similar field • Hands-on proficiency in building and deploying digital campaigns and ability to lead content creation • Strong analytical skills to interpret data and derive actionable insights from large data sets • Ability to collaborate effectively with cross-functional teams • Experience with various Content Management Systems (CMS); adding and updating on-site content • Culturally adept and at home working across a geographically diverse workforce • Confident communicator to both external and internal customers and strong relationship-building skills • Ability to manage multiple tasks with little to moderate direction • Critical thinker and problem-solver with good time management skills • Proactive team player who seeks to learn and share experiences with others • Ability to manage conflict in a professional manner and provide solutions as a result • Strong attention to detail and proofreading abilities • Expertise reviewing and providing formal recommendations to mid-upper management

Benefits

• Health, dental and vision insurances • Retirement savings plan • Paid time off • Health savings account • Flexible spending accounts • Life insurance • Disability insurance • Tuition reimbursement • And more