Director - Market Research and Competitive Insights

6 days ago

Apply Now

Receive Emails with Similar Jobs

ARS Pharmaceuticals, Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

💊 Pharmaceuticals

💰 $55M Series D on 2021-08

Description

• Deliver deep customer insights that drive business decision making across the ARS product portfolio • Develop and lead a comprehensive market intelligence-gathering process for ARS • Share current market insights and performance updates and enhance collaborative insights sharing across the franchise; formulate agenda, solicit feedback/input from team on topic areas of interest, set and communicate meeting dates, facilitate meeting discussion and produce follow-up notes/key takeaways, etc. • Contribute market and brand insights to the ARS executive team in periodic review meetings in collaboration with marketing and sales leadership • Provide strategic insights to brand and portfolio management regarding analysis of the product, market and potential competition • Initiate and facilitate activities that create a base of knowledge regarding brand attitudes and usage, market dynamics and competition • Design qualitative and quantitative research plans for existing brands and products in development • Communicate and align key internal stakeholders around market research objectives and outputs • Select appropriate research methodology to address business objectives • Design and/or provide guidance on research questionnaires, web surveys, screening criteria • Develop and present final reports and actionable recommendations to key stakeholders, focusing on key findings and implications • Develop and manage budget to support the Market Research function; propose yearly market research budgets based on collaborative input from cross functional partners • Recruit/hire/manage personnel as required • Manage vendor relationships as required to ensure adherence to objectives, budgets, and timelines, as well as delivery of quality and actionable insights • Utilize secondary data resources (e.g., IQVIA, Symphony, etc.) to respond to business questions • Work with forecasting function to provide input on key forecast variables • Support marketing mix process and manage commercial inputs into annual budgeting and planning processes

Requirements

• Bachelor’s degree in business or life science discipline; MBA or similar management graduate degree preferred • 8+ years of experience in pharmaceutical market research (primary and secondary) is required • Proven track record of applying appropriate market research tools and techniques to positively influence business decision making and brand performance

Benefits

• Equity • 401k matching • 100% employer paid Medical • Dental • Vision