Lifecycle Marketing Manager

October 10

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Articulate

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e-Learning Authoring Tools • e-Learning • Screen Recordings • Online Learning Management • e-Learning Software

201 - 500

💰 $1.5G Series A on 2021-06

Description

• The Lifecycle Marketing Manager is responsible for the execution, maintenance, and optimization of marketing campaigns in Marketo and other tools utilized by the Lifecycle team (e.g., Intercom, Gainsight PX, Captello). • They build programmatic email and in-app flows, nurtures, and one-time campaigns to support the overall product experience. • They work to understand the entire customer journey. • They understand how to build and optimize lifecycle campaigns. • They partner with cross-functional partners to define, build, maintain, and optimize campaigns. • They are responsible for monitoring campaign performance and recommending changes. • The Lifecycle Marketing Manager reports to the Manager, Lifecycle Marketing.

Requirements

• 5+ years of direct experience in lifecycle marketing, marketing operations, or related fields (required) • 3+ years of experience using Marketo or a comparable marketing automation platform to build complex email nurture programs (3+ years required, 5+ years preferred) • Advanced knowledge and understanding of HTML and CSS (required) • Proficient in responsive email design and front-end development • Strong analytical skills and ability to derive meaning from performance metrics • Excellent project management abilities • Outstanding verbal and written communication skills when working with teammates who may be data-driven or more qualitative • Attention to detail • Good understanding of database concepts and segmentation to build lists and audiences • Ability and desire to learn quickly and troubleshoot problems • Ability to work independently with minimal direction while also functioning and contributing as part of a team • Trustworthy, thoughtful, and a doer • 4-year college degree or equivalent experience

Benefits

• This position is also bonus eligible. • Articulate also offers a robust suite of benefits.