Director, Marketing

6 hours ago

Apply Now

Receive Emails with Similar Jobs

Assurant

WebsiteLinkedInAll Job Openings

specialty insurance • extended service products and related services • renters insurance • lender-placed homeowners insurance • flood insurance

10,000+

💰 Post-IPO Debt on 2023-02

Description

• Responsible for leading and executing the marketing strategy for a new product offering. • Focus on both B2B and B2C initiatives. • Drive research and develop B2B pitch materials. • Oversee the development and optimization of the company’s website. • Collaborate closely with product teams to ensure marketing strategies align with product roadmaps. • Lead customer acquisition and retention strategies, leveraging direct marketing approaches. • Ensure cohesive messaging across all channels to drive growth through D2C and partner channels.

Requirements

• 8+ years of experience in B2B and B2C marketing. • Strong emphasis on customer acquisition, retention, and direct marketing. • Experience managing cross-functional teams and working with external vendors or agencies. • Proven track record in managing multi-channel marketing campaigns and optimizing marketing strategies based on data insights. • Bachelor’s degree in Marketing, Business Administration, or related fields. • Strong expertise in direct marketing, including SEO/SEM, email, direct mail, and analytics. • Excellent project management and organizational skills. • Strong communication and presentation skills.

Benefits

• U.S. benefit information available at myassurantbenefits.com. • Benefit information outside the U.S. discussed with recruiter.