Performance Marketing Manager

3 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $152.8k - $183.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Atlassian

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Atlassian powers the collaboration that helps teams accomplish what would otherwise be impossible alone.From space missions and motor racing to bugs in code and IT requests, no task is too large or too small with the right team, the right tools, and the right practices. Over 300,000 global companies and 80% of the Fortune 500 rely on Atlassian’s software, like Jira, Confluence, Loom, and Trello, to help their teams work better together and deliver quality results on time.With our 300,000+ customers and team of 10,000+ Atlassians, we are building the next generation of team collaboration and productivity software.We believe the power of teams has the potential to change the world—one that is more open, authentic, and inclusive.

b2b enterprise software • bug tracker • issue tracker • enterprise wiki • corporate wiki

10,000+ employees

💰 $3.2G Secondary Market on 2014-04

📋 Description

• Lead paid search strategy and execution to scale Loom’s growth, targeting channel expansion, enhancing lifetime value, and fostering loyalty in key customer segments. • Manage and optimize paid search campaigns across Google Ads, Bing Ads, and other relevant platforms to maximize reach and ROI. • Lead, plan and execute paid campaigns across all platforms like YouTube, CTB, etc. • Drive continuous campaign improvement through rigorous KPI analysis and optimization techniques to boost user acquisition, engagement, and retention within paid search. • Collaborate cross-functionally with Product, Design, and Data teams to develop effective ad creatives, optimize landing pages, and conduct A/B tests to enhance conversion rates. • Partner with Data Science to understand and analyze user engagement trends specific to paid search and performance marketing. • Build growth forecasts and work with Finance and Product teams to develop performance-based scenarios and budgetary alignment.

🎯 Requirements

• 6+ years of hands-on experience in performance marketing, with a focus on paid search campaigns • Deep experimentation experience and mindset with a proven track record of executing A/B tests • Demonstrated success in collaborating with cross-functional teams like Product, Design, and Finance to drive growth initiatives • Proven expertise in audience building, leveraging advanced segmentation and targeting techniques to optimize campaign reach and effectiveness • Thrives in fast-paced environments and can adapt quickly to shifting priorities

🏖️ Benefits

• health coverage • paid volunteer days • wellness resources • and so much more.