Paid Search Strategist

6 days ago

Apply Now

Receive Emails with Similar Jobs

Cars Commerce

WebsiteLinkedInAll Job Openings

Cars Commerce is a comprehensive online platform that facilitates the buying, selling, and research of vehicles. It provides a wide range of listings for new and used cars, along with tools and resources for customers to compare different makes and models, read reviews, and obtain financing options. With a focus on enhancing the car shopping experience, Cars Commerce connects sellers with local dealers and offers estimates for vehicle sales, ensuring a streamlined process for prospective buyers and sellers alike.

Mobile Marketing • Content Marketing • Data and Analytics

1001 - 5000 employees

🛍️ eCommerce

🏪 Marketplace

📋 Description

• Manage the day-to-day search marketing strategy across multiple search engines including campaign planning, budget allocation, performance review, and optimization of paid search campaigns • Identify and report on key performance indicators and opportunities for improvement on a regular basis • Troubleshoot campaign tracking and tagging issues • Work with in-house and internal teams to improve conversion rates and test new landing page experiences • Stay current with new advances in search engine marketing/optimization and the competitive landscape • Explore and recommend innovative SEM solutions and tests • Demonstrate expert product and platform knowledge in Google Ads and Microsoft Ads

🎯 Requirements

• Strong analytical skills with the ability to drive meaningful actions from large data sets • Exceptional communication, copywriting and editorial skills • Proficiency in Microsoft Office - especially Excel/Google Sheets (vlookups and pivot tables are a must) to analyze data and produce insights • Fundamental knowledge and experience with web analytical tools and interfaces (i.e. Adobe Analytics and Google Analytics) is preferred • SEO, display advertising, social/native, email marketing experience a plus • Ability to multi-task and prioritize in a fast-paced and dynamic work environment • An organized individual with great attention to detail and focus on quality of results • A self-motivated individual who can work independently and as part of a team • Demonstrates grasp of leveraging KPIs to interpret results and make data-based decisions • Experience with Tableau • Google Ads SEM certification preferred

🏖️ Benefits

• Medical, Dental & Vision Healthcare Plans • New Hire Stipend for Home Office Set-Up • Generous PTO • Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day