Demand Generation Manager

4 days ago

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tvScientific

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tvScientific is a company that provides a cutting-edge platform for connected TV (CTV) advertising. It offers solutions for precise targeting, premium inventory access, and total control over advertising campaigns. Advertisers can leverage thousands of unique behavioral targeting segments to reach their ideal customers. The platform emphasizes radical transparency and delivers real-time insights into campaign performance, targeting, and attribution. tvScientific aims to optimize advertising spend by focusing on tangible business outcomes and offering tools for real-time optimization and brand safety. It serves various industries including retail, mobile games, fintech, and insurance, and caters to consumer brands of all sizes.

51 - 200 employees

📱 Media

💰 $20M Series A on 2022-04

📋 Description

• Job Title: Demand Generation Manager • Location: Remote, US • Department: Marketing • Type: Full Time, Exempt • Experience: Senior (5 - 8 Years) • Core Hours: 9 AM - 1 PM PST / 12 - 4 PM EST • About tvScientific: tvScientific is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Our platform is built by industry leaders with a long history in programmatic advertising, digital media, and ad verification who have now purpose-built a CTV performance platform advertisers can trust to grow their business.

🎯 Requirements

• 5+ years in demand generation, ABM, event marketing, or growth marketing (B2B SaaS, adtech, or martech preferred). • Proven success in executing multi-channel campaigns that drive pipeline and revenue. • Hands-on experience with ABM platforms (Demandbase, 6sense, Terminus) and marketing automation tools (HubSpot, Marketo, Pardot). • Strong analytical skills with experience tracking campaign performance and ROI. • Expertise in event marketing, including trade shows, field events, and webinars. • Knowledge of paid media (Google Ads, LinkedIn Ads), SEO, and content marketing. • Exceptional cross-functional collaboration and communication skills. • A data-driven, test-and-learn mindset focused on continuous iteration and improvement.

🏖️ Benefits

• Full health, dental, and vision insurance - up to 95% funded by the company for employees. • Employee stock option program. • Company-sponsored retirement plan with a matching contribution program through Fidelity Investments. • 12 annual paid holidays (including 2 flexible days). • Generous PTO policy (get your work done and take the time you need). • A remote-first environment that allows employees flexibility to work from most places in the US.