Avantor
Avantor is a leading life science tools company and global provider of mission-critical products and services to the life sciences and advanced technology industries. The company collaborates with scientists around the world to enable breakthroughs in medicine, healthcare, and technology. Avantor offers a proven portfolio of trusted, quality brands used in research, development, and production activities across more than 300,000 customer locations in 180 countries. It focuses on supporting scientific journeys through reliable products, digital solutions, innovation, and manufacturing facilities. Avantor is committed to sustainability, advancing biopharma, and enhancing scientific collaboration with digital technologies.
Life Science • Advanced Materials • Pharmaceutical Chemicals • Biopharmaceutical Chemicals • BioMaterials
Director, Brand Marketing
February 12
Avantor
Avantor is a leading life science tools company and global provider of mission-critical products and services to the life sciences and advanced technology industries. The company collaborates with scientists around the world to enable breakthroughs in medicine, healthcare, and technology. Avantor offers a proven portfolio of trusted, quality brands used in research, development, and production activities across more than 300,000 customer locations in 180 countries. It focuses on supporting scientific journeys through reliable products, digital solutions, innovation, and manufacturing facilities. Avantor is committed to sustainability, advancing biopharma, and enhancing scientific collaboration with digital technologies.
Life Science • Advanced Materials • Pharmaceutical Chemicals • Biopharmaceutical Chemicals • BioMaterials
📋 Description
• Own the financial performance of VWR-branded consumables and Equipment & Instruments (E&I) globally, ensuring profitability through effective marketing investments and strategic portfolio management. • Own the global VWR brand positioning strategy, ensuring alignment with overarching business objectives and market needs. • Develop and implement comprehensive marketing plans to promote the VWR brand, including product portfolio strategies, roadmaps, and pricing, designed to meet global brand positioning goals. • Stay ahead of industry trends and emerging methodologies, integrating innovations into marketing practices to continuously strengthen the VWR brand's market presence. • Leverage customer, market, and portfolio analysis to optimize the VWR brand portfolio, capturing share of wallet within AVTRs customer base. • Work with marketing operations to plan and execute campaigns across digital, print, events, and tradeshows, ensuring consistency with brand guidelines and maximum audience engagement. • Work closely with product management, commercial teams, and marketing operations to ensure alignment of VWR brand initiatives with business objectives, including revenue growth, customer satisfaction, and sales enablement. • Provide sales programming and customer targeting strategies to commercial teams to maximize VWR branded product sales within target portfolio categories.
🎯 Requirements
• Bachelor’s degree in the life sciences, marketing, business, or a related field (Master’s degree preferred) • 8-10 years of experience in research science, scientific sales, marketing, or scientific product management • Build, lead, and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and marketing excellence while prioritizing talent development and succession planning. • Demonstrated experience in proprietary brand management, solution selling and positioning, account-based marketing, product portfolio management, sales programming and enablement • Experience working in a global environment, with an understanding of diverse markets and cultures
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