Senior Manager - Audience Strategy

March 19

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WORTHI

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WORTHI is a full-service cultural connections agency that focuses on growing brands and building intellectual property. The company leverages the significant influence, growing purchasing power, and vast size of underestimated audiences to achieve its goals. WORTHI's work involves creating brand messages and campaigns that resonate with diverse audiences, helping brands tap into new markets. The agency operates in several major cities including Los Angeles, New York, Atlanta, and Miami, indicating a wide geographical presence in key cultural hubs.

11 - 50 employees

📱 Media

📋 Description

• Serve as the main point of contact for assigned clients, translating their needs and objectives into strategic work. • Develop and nurture long-lasting client relationships. • Drive client needs forward through collaboration and support from Audience Strategy, Creative Production, and other supporting teams. • Manage multiple projects simultaneously, ensuring deliverables are of high quality and delivered on time. • Lead shaping digital strategies that include content creation, community growth, measurement and analytics, and more. • Oversee and support on voice/tone development, copywriting, and community management efforts on platforms including TikTok, Instagram, Facebook, and more. • Oversee and support conceptualization of creative pitches for client’s social content calendar. • Oversee and develop weekly/monthly social recap reports with qualitative and quantitative insights. • Occasional evening or weekend work may be needed based on client needs.

🎯 Requirements

• 6+ years of social media strategy/management and digital marketing is a must. Agency experience strongly preferred. • Experience in developing strategies and managing communities for underestimated (historically marginalized) audiences preferred. • Result-oriented and client-focused with a passion for account management, relationship building, and team management. • Excellent organization and time management skills. • Ability to communicate well both verbally and in writing with clients, vendors, and internal teams. • Good analytical, problem-solving, and troubleshooting skills. • Consistent follow-through ability to traffic communication and ensure project accuracy. • A creative point of view, a “can-do” attitude and a “what’s next” mentality. • Consistently bring ideas that amaze and inspire our clients and our team. • Ability to juggle multiple projects at one time. • Able to thrive in a fast-paced environment. • Ability to provide and receive feedback. • Passion for storytelling, listening to what our target communities have to say. • Experience managing accounts for large brands and/or entertainment properties a plus. • Influencer and/or Experiential experience are a plus. • Strong computer skills and hands-on understanding G Suite and project management tools such as Monday dot com.

🏖️ Benefits

• Unlimited PTO • Comprehensive medical benefits • 401k • Competitive compensation package