Associate Director - Events Marketing

4 days ago

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Axios

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501 - 1000

Description

• Axios is dedicated to providing trustworthy, award-winning news in an audience-first format. • Axios Events brings this journalism to life, delivering analysis of the most consequential trends shaping our world. • The Associate Director, Growth will lead the development and execution of best-in-class marketing programs to drive attendance, viewership, and brand awareness for Axios Events. • As part of the Growth team at Axios, you’ll be collaborating with the Events and Creative Services teams to develop compelling promotions for major industry events. • Planning and executing marketing campaigns to: • Generate RSVPs and viewership • Increase awareness and interests of our Events offerings. • Leveraging paid and organic channels such as house ads, email, social media, display, paid search and content marketing. • Partnering with the Events team to develop plans and messaging and monitor campaign results. • Collaborating with Audience Development to post on Axios social media accounts. • Initiating and managing A/B tests to improve conversions and engagements in the registration flow. • Working closely with other Growth team members on cross-promotions, the Product/Tech team on organic acquisition, and the Analytics team on reporting and analysis. • Reporting campaign results, presenting data-driven insights, and recommending next steps to increase the effectiveness of the marketing campaigns. • Occasional travel to support event media capture and promotion.

Requirements

• Experience in marketing live and virtual events • Exceptional collaboration skills, especially with Product/Technology, Design and Analytics teams • Strong understanding of audience segments and journey through the conversion funnel • Strong analytical skills and a knack for using data to make decisions • Excellent communication and project management skills • Creative thinking and a bias for action • Basic understanding of HTML and CSS a plus • Hands-on experience with Google Analytics, Looker, and/or an ESP a plus

Benefits

• 401(k) with employer match • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network • Employer Health Savings Account (HSA) contribution for the high deductible health plan option • Dental and vision coverage • Primary caregiver 12-week paid leave • Generous vacation policy, plus holidays • One mental health day per quarter • Annual learning and development stipend • $100 monthly work-from-home stipend • Tele-mental health services through Headspace • OneMedical membership, including tele-health services • Personal health advocacy resources through HealthAdvocate • Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies • Increased work flexibility for parents and caretakers • Virtual company-sponsored social events • A strong and positive work environment • A commitment to an open, inclusive, and diverse work culture