Demand Generation Manager

July 25

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Bankjoy

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An end-to-end digital banking solution for banks and credit unions

Banking API • Conversational AI • Online Banking • Online Account Opening • Online Loan Origination

51 - 200

💰 $12.5M Series A on 2020-09

Description

• Develop and implement demand generation strategies to drive awareness and generate leads through various channels, including email marketing, social media, SEO/SEM, ABM, webinars, content marketing, and partnerships. • Create and leverage compelling content (i.e., blog posts, whitepapers, case studies, videos) to engage our target audiences and support lead generation efforts. • Collaborate with the sales team to align marketing and sales strategies, optimize lead handoff processes, and track lead conversion rates. • Analyze campaign performance metrics, conduct A/B tests, and use data-driven insights to optimize campaigns for better ROI. • Manage the marketing automation platform (HubSpot) and CRM system (Salesforce) to track lead flow, segment audiences, and execute targeted campaigns. • Stay current with industry trends, competitive landscape, and customer insights to identify new opportunities for demand generation.

Requirements

• Bachelor's degree in Marketing, Business, or related field. • 3+ years of experience in B2B marketing, preferably in the fintech or banking industry. • Proven track record in developing and executing demand generation strategies that drive leads and revenue growth. • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. • Excellent written and verbal communication skills. • Experience with marketing automation tools (ie,, HubSpot,) and CRM systems (ie, Salesforce). • Self-starter with a passion for innovation and continuous improvement.

Benefits

• A fast-paced and collaborative environment • Competitive compensation • Stock options at a well-funded startup • 100% medical, dental and vision coverage for you and 50% for your family on our base plans. (US Employees & Canadian Employees) • 401(k) plan with 4% company matching (US Employees) • 4 weeks PTO and 5 health days • 18 holidays • Performance-based bonuses (US & Canadian Employees) • Remote first culture