Creative Strategist - Performance Marketing

March 13

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CBTW

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CBTW is a global tech and business solutions provider that harnesses the power of collaboration to drive innovation. With a diverse team of over 3000 professionals, CBTW specializes in areas such as Strategy & Governance, Product Design & Growth, Software Engineering, Data Analytics & AI, Cloud & Enterprise Platforms, Cyber Security, and Banking Technology Solutions. They work collaboratively with clients from various sectors, including Fortune 500 companies and tech scale-ups, to address complex challenges and make a positive impact on education and health initiatives.

Software Engineering • Governance • Strategy • Design • Technology

1001 - 5000 employees

🤝 B2B

🔒 Cybersecurity

📋 Description

• Develop creative briefs for multiple client brands that provide direction for designers and editors including idea generation, hook & headline writing that align with business goals • Plan marketing calendars and creative pipelines to identify strategic priorities for advertising and ensure a healthy quota of creative deliverables • Collaborate with clients and team to understand brand goals, vision and voice • Engage with clients and team in purposeful and collaborative conversations and pitching new creative hypotheses, concepts and tests. • Managing and providing QA to creative production team, with support from senior team members • Regularly analyzing creative performance in collaboration with other departments through biweekly meetings, testing dashboards and feeding into creative insights for monthly reports • Collaborate with other departments to find winning strategies • Assist the UGC Manager with UGC projects, through ideation and briefing production team on UGC edits.

🎯 Requirements

• Experience applying the principles of creative strategy, preferably in an agency setting, either as a strategist, media buyer or designer/editor • Experience with direct-to-consumer, e-commerce brands • Foundational understanding of DTC principles, strategies and techniques that drive performance • Excellent communication and collaboration skills. Hungry for new ideas and the perspective of others. • Experience with creative analysis in ads managers/Motion/TripleWhale, NorthBeam, Google Data Studio is a bonus • Strong knowledge of social media advertising best practices • Passion for staying up-to-date with industry trends and technologies • Proven track record of developing high-converting social ads • Understanding the subtle art of balancing brand and performance