Paid Media Manager

February 27

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Logo of Incubeta

Incubeta

Incubeta is a company that provides comprehensive digital marketing solutions, focusing on URL shortening, QR code generation, and analytics. Their platform, the Bitly Connections Platform, helps businesses engage and connect with their audience through customizable and trackable links and QR codes. Incubeta's services cater to a wide range of industries including retail, consumer packaged goods, hospitality, media, and technology, offering tools for marketers, developers, and customer service teams. Their solutions are designed to enhance customer connections and engagement through efficient link management and advanced analytics.

Paid Search • Display Advertising • Social Advertising • Analytics • DoubleClick Technology Partner

501 - 1000 employees

☁️ SaaS

📋 Description

• Responsible for implementing high-performing media campaigns and overseeing a team of Media Operations Specialists. • Ensure the delivery of quality media buying and optimization. • Lead the implementation and optimization of paid media campaigns across platforms. • Monitor campaign performance across all active platforms. • Conduct in-depth analysis of campaign performance.

🎯 Requirements

• 4-6 years of experience in paid media activation. • Expertise in platforms: Required: Google Ads (including Shopping), Microsoft Ads, Search Ads 360, Display & Video 360, Campaign Manager 360. • Proven track record of managing and optimizing performance-driven campaigns. • Bachelor’s degree in marketing, business, or a related field (preferred). • Experience leading and mentoring a team, with strong organizational and communication skills. • High attention to detail and a commitment to reducing errors in all deliverables. • Strong analytical skills, with the ability to interpret data and generate actionable insights. • Familiarity with tools like Google Analytics, Campaign Manager, and other ad tech solutions.

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