Senior Product Marketing Manager

4 days ago

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Bankjoy

WebsiteLinkedInAll Job Openings

Banking API • Conversational AI • Online Banking • Online Account Opening • Online Loan Origination

51 - 200

💰 $12.5M Series A on 2020-09

Description

• The Senior Product Marketer will be responsible for developing and executing go-to-market strategies, creating compelling content, and driving product adoption across segmented audiences. • Develop and implement comprehensive go-to-market strategies for new products, features, and updates. • Identify and define target customer segments, tailoring messaging and campaigns to address specific needs and pain points within each segment. • Craft high-quality marketing content, including one-pagers, case studies, and white papers. • Create clear and concise product messaging that aligns with the company’s vision. • Equip the sales team with the tools and content needed to engage prospects and close deals. • Work closely with product management, sales, engineering, and customer success teams. • Conduct research on customer needs, market trends, and the competitive landscape. • Manage product marketing campaigns across multiple channels and ensure campaigns are optimized for lead generation and conversion. • Track and analyze the performance of go-to-market strategies and content initiatives.

Requirements

• 7+ years of experience in product marketing, with a strong focus on B2B SaaS or fintech. • Proven track record of developing successful go-to-market strategies for new products or major product features. • Strong expertise in market segmentation and the ability to tailor messaging to different customer segments. • Exceptional content creation skills, with experience writing and designing compelling marketing materials that drive engagement. • Experience collaborating with sales, product, and marketing teams to align efforts and maximize results. • Strong analytical mindset, with the ability to measure and report on the effectiveness of marketing campaigns. • Knowledge of fintech, banking, or financial services is highly preferred. • Proficiency with marketing tools such as HubSpot, Google Analytics, and CRM systems.

Benefits

• Competitive compensation • Stock options at a well-funded startup • 100% medical, dental and vision coverage for you and 50% for your family on our base plans. • 401(k) plan with 4% company matching (US Employees) • 4 weeks PTO and 5 health days • 18 holidays • Performance-based bonuses (US & Canadian Employees) • Remote first culture